Launch and Pre-Launch Activities Research
Pharmaceutical Brand Leadership: Getting There and Staying On Top
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Study Overview
Why do some pharmaceutical brands fail and others succeed? This 51-slide presentation identifies the specific factors that drive some brands such as Celebrex and Lipitor to the top of their therapeutic classes and also describes how they retain their #1 positions... (ID 4622) Companies Profiled: Abbott Laboratories, Sanofi-aventis, Amgen, AstraZeneca, more ... Price: $1840.00
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