Marketing Management Research
Bolstering Market Research Departmental Efficiency
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Study Overview
Market research leaders wrestle with the challenges of optimally assigning staff to the portfolio of market research projects and knowing when to outsource activities to vendors... (ID 4587)
Companies Profiled: AstraZeneca, Sanofi-aventis, Zurich North American, Towers Perrin, more ...
Price: $949.95
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Benchmarks for the Pharmaceutical Market Research Function
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Study Overview
Pharmaceutical market research, commercial analysis and business research departments struggle to find the right balance between centralization across and within countries and decentralized or independent local control in both the funding sources and focus of the department... (ID 4686)
Companies Profiled: Abbott Laboratories, Eli Lilly and Company, AstraZeneca Pharmaceuticals, 3M Pharmaceuticals, more ...
Price: $801.00
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