Customer Segmentation and Differentiated Service Levels Research
Customer and Communication Segmentation
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Align content of marketing communications with different user segments.
Hewlett Packard must communicate with over 30,000 different distributors and
dealers in its North American market... (ID 3687)
Companies Profiled: Graybar Electric, General Motors, Hewlett-Packard, 3M
Price: $9.95
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Capture Customer Needs -- Part 3
| Capture and maintain comprehensive customer profiles to provide excellent
service... (ID 3346)
Companies Profiled: USAA, Citigroup, Fidelity Investments, Eastman Chemical
Price: $9.95
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Integrating Customer Databases to Refine Segmentation
| Practices in this document include: Integrating customer data across your company’s major business functions to develop a more consistent and holistic view of customers... (ID 2698)
Companies Profiled: Verizon, WorldCom, John Hancock
Price: $9.95
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Segmenting Customers for Service Excellence
| Segment customers based clusters of needs to improve service offering... (ID 2697)
Companies Profiled: DaimlerChrysler, Massachusetts General Hospital, Public Employees' Retirement Association, HFS Mobility Services, more ...
Price: $9.95
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Align Customer Calls with the Appropriate Operating Unit
| Best Practices, LLC undertook a multi-industry study to explore Integrated
Customer Service in companies that have demonstrated effective operating
practices and winning strategies in this area... (ID 2694)
Companies Profiled: DaimlerChrysler, Massachusetts General Hospital, Public Employees' Retirement Association, HFS Mobility Services, more ...
Price: $9.95
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Employ Segmentation to Identify and Serve Customer-Specific Needs
| Best Practices, LLC undertook a multi-industry study to explore Integrated
Customer Service in companies that have demonstrated effective operating
practices and winning strategies in this area... (ID 2618)
Companies Profiled: DaimlerChrysler, Massachusetts General Hospital, Public Employees' Retirement Association, HFS Mobility Services, more ...
Price: $9.95
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Capture Customer Needs -- Part 2
| Different customer segments have different sets of needs and wants... (ID 3345)
Companies Profiled: Xerox, Citigroup, Fidelity Investments, Eastman Chemical
Price: FREE
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