Communication Research
Communicating CRM Messages to Employees
|
This document includes the following practices: Developing a formal CRM communication plan to ensure consistency in message delivery and results measurement... (ID 4233)
Companies Profiled: Sanofi-aventis, Eli Lilly, Lands' End
Price: $34.95
| |
Building Employee Buy-In for CRM
| This document includes the following practices: Communicating key customer-focused initiatives from the top of the company down to front-line employees to generate company-wide CRM support... (ID 4234)
Companies Profiled: Eli Lilly, Lands' End
Price: $25.95
| |
| | |