Marketing Analytics and Cross-Selling Research
Marketing and Sales Strategies for Satisfying and Retaining Bank Customers
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"Marketing and Sales Strategies for Satisfying and Retaining Bank Customers"
Study Overview:
Caribbean retail financial institutions have learned that, just like in personal courtships, enticing trinkets and gimmicks are not the best approach for ensuring long-term banking customer relationships... (ID 4868)
Companies Profiled: Barbados National Bank Inc., Scotiabank, Royal Bank of Canada, RBTT Bank, more ...
Price: $364.14
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