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Technology Research

Creating Healthcare Brand Loyalty over the Internet 
This report explores in detail how several top-performing healthcare companies create and foster brand loyalty over the Internet... (ID 4368)
Companies Profiled: Kaiser Permanente, Pfizer, Merck, Aetna, more ...
Price: $378.95
Using CRM to Share Customer Data Across the Company -- Part 2 
Practices in this document include: Augmenting information technology systems to support new customer segment definitions and enable enhanced customer segmentation and targeting processes... (ID 4236)
Companies Profiled: Sanofi-aventis, Lands' End, U.S. Department of Veteran's Affairs
Price: $27.95
Using CRM to Share Customer Data Across the Company -- Part 1 
Practices in this document include: Defining customer ownership based on customer needs to provide enhanced service... (ID 4235)
Companies Profiled: Sanofi-aventis, Eli Lilly, PSEG, U.S. Department of Veteran's Affairs
Price: $22.95
 


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