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Sales and Marketing > Marketing Management > Company Profiles
Company Profiles Research

Direct-to-Consumer Pharmaceutical Marketing: Growing Market Success 
Win the consumer marketing battle with effective marketing activities, team structures, marketing spend levels, and means of measurement... (ID SM-125)
Companies Profiled: A Financial Services Firm, A Leading Advertising Firm, A Leading Manufacturer, A Leading Pharmaceutical Company, more ...
Price: $2173.00   Free Excerpt Available
Linking Employee Engagement and Customer Loyalty Research Bundle 
Non-Members: Download a complimentary study summary of "Linking Employee Engagement and Customer Loyalty" at http://www3... (ID 4796)
Companies Profiled: 3M, Abbott, Accenture, Air Product & Chemicals, more ...
Price: $1795.00
Case Studies of Pharmaceutical Megabrands 
This 38-page document includes 16 case studies on the success of various pharmaceutical products that have been launched in the last few years... (ID 4516)
Companies Profiled: GlaxoSmithKline , Sanofi-aventis, Eli Lilly, Ortho Biotech, more ...
Price: $299.95
Sampling Injectable Drugs: Roche Case Study 
This four-page case study examines Roche’s use of sampling injectables during an aggressive marketing campaign for the launch of its Hepatitis C therapy, Pegasys... (ID 4426)
Companies Profiled: Roche
Price: $299.95
Consumer Marketing Lessons Learned: Compilation of 6 Corporate Case Studies 
General Description This is a compilation of 6 case studies in pharmaceutical direct-to-the-consumer marketing... (ID 4105)
Companies Profiled: Leading Pharmaceutical Companies, Other benchmark partners
Price: $59.95
New Product Planning and Strategic Alliances: Benchmark Partner Interview Response Table 
This document cotains interview responses from the fourty-two of the questions asked of senior New Product Planning Executives from four major pharmaceutical companies... (ID 3958)
Companies Profiled: Eli Lilly, Pfizer, Amgen, Janssen
Price: $49.00
Consumer Marketing Lessons Learned: Corporate Case Study 6 
Company F is a leading manufacturer of cars and trucks and spends billions of dollars each year in advertising... (ID 3651)
Companies Profiled: A Top Automobile Manufacturer
Price: $9.95
Consumer Marketing Lessons Learned: Corporate Case Study 5 
Document Description: Company C is one of the largest issuers of credit cards in the United States... (ID 3650)
Companies Profiled: A Financial Services Firm
Price: $9.95
Consumer Marketing Lessons Learned: Corporate Case Study 4 
Document Description: Company E has operating companies in countries around the world... (ID 3649)
Companies Profiled: A Leading Pharmaceutical Company
Price: $9.95
Consumer Marketing Lessons Learned: Corporate Case Study 3 
Document Description: Company B has become known in the pharmaceutical industry as a capable and effective marketer of its consumer products, both prescription and OTC... (ID 3648)
Companies Profiled: A Leading Pharmaceutical Company
Price: $9.95
Consumer Marketing Lessons Learned: Corporate Case Study 2 
General Description Company A is one of the leading pharmaceutical manufacturers in the market today... (ID 3647)
Companies Profiled: A Leading Pharmaceutical Company
Price: $9.95
Consumer Marketing Lessons Learned: Corporate Case Study 1 
General Description Company D remains one of the world's top makers of prescription drugs, earning billions of dollars each year with products that treat a variety of today’s diseases... (ID 3646)
Companies Profiled: A Leading Pharmaceutical Company
Price: $9.95
 


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