Marketing Budgets and Staff Allocations Research
Best Practices in Advancing Customer Marketing: Innovations in Engaging and Communicating with Health Care Providers, Patients, Payers and KOLs
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Non-members: Click here to review a complimentary excerpt from "Best Practices in Advancing Customer Marketing: Innovations in Engaging and Communicating with Health Care Providers, Patients, Payers and KOLs"
STUDY OVERVIEW
To broaden their marketing reach, biopharmaceutical companies are investing in innovative marketing strategies and tactics to engage key customer groups such as health care providers, patients, payers, and key opinion leaders... (ID 5183)
Companies Profiled: EMD Serono, Molnlycke Healthcare, Boehringer Ingelheim, Glenmark, more ...
Price: $5000.00 Free Excerpt Available
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Oncology Global Strategic Marketing: Benchmarking Budget Levels
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Non-members: Click here to review a complimentary excerpt from "Oncology Global Strategic Marketing: Benchmarking Budget Levels"
STUDY OVERVIEW
Charged with overseeing global marketing and early product commercialization activities, Global Strategic Marketing (GSM) organizations in oncology face crowded markets that require high performance to be successful... (ID 5160)
Companies Profiled: Abbott Laboratories, Astellas, AstraZeneca, Baxter Oncology GmbH, more ...
Price: $3200.00 Free Excerpt Available
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Using Marketing Benchmarks to Assess Productivity and Service Levels at Medical Device Companies
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Non-members: Click here to review a complimentary excerpt from "Using Marketing Benchmarks to Assess Productivity and Service Levels at Medical Device Companies"
STUDY OVERVIEW
Assessing and allocating the correct level of resources is vital to ensure steady performance levels during the fluctuating business environment and changing growth goals that often occur during the course of an organization's existence... (ID 5048)
Companies Profiled: Abbott Laboratories, Becton Dickinson, Hospira, LifeScan, more ...
Price: $2700.00 Free Excerpt Available
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Best Practices for Using Social Media To Drive Business Outcomes
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Non-members: Click here to review a complimentary excerpt from "Best Practices for Using Social Media to Drive Business Outcomes"
STUDY OVERVIEW
Social Media, the buzzword of this generation, has taken over agendas of many marketing organizations... (ID PSM-259)
Companies Profiled: Janssen Cilag Pharmaceutical, Grupo Uriach, Merck Serono, MidAmerican Energy Company, more ...
Price: $1900.00 Free Excerpt Available
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Best Practices for Using Social Media To Drive Business Outcomes
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Non-members: Click here to review a complimentary excerpt from "Best Practices for Using Social Media to Drive Business Outcomes"
STUDY OVERVIEW
Social Media, the buzzword of this generation, has taken over agendas of many marketing organizations... (ID 5050)
Companies Profiled: Janssen Cilag Pharmaceutical, Grupo Uriach, Merck Serono, MidAmerican Energy Company, more ...
Price: $995.00 Free Excerpt Available
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