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Sales and Marketing > Marketing Management > Segmenting Target Markets > Business-to-Business Segmentation

Business-to-Business Segmentation Research

Serving the Healthcare Needs of Employers: Employer Market Strategies and Tactics 
Non-members: Click here to download a complimentary research excerpt from "Serving the Healthcare Needs of Employers: Employer Market Strategies and Tactics" Study Overview Forward-thinkers in the biopharmaceutical industry recognize employers as true payers of healthcare, ready to assume a more active role in healthcare decision making... (ID 5046)
Companies Profiled: Abbott, Ortho Biotech, Bayer Healthcare, Ethicon Endo-Surgery Inc., more ...
Price: $3395.00   Free Excerpt Available


Wholesaling Strategy: Targeting Key Wholesale Customer Segments 
Market targeted services to resellers to exploit bundling synergies... (ID 3718)
Companies Profiled: Verizon Wireless, 3M Company, Visa, Cisco Systems, more ...
Price: $9.95


 


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