Segmentation Strategy Implementation Research
Benchmarks for Excellence in Specialty Pharmaceutical Product Marketing
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Based on a survey of 28 pharmaceutical organizations, this 30-slide presentation identifies how specialty pharmaceutical product marketers effectively allocate their program resources among various marketing activities and budget categories... (ID 4566)
Companies Profiled: Abbott, Stiefel, Allergan, Altus Biologics, more ...
Price: $1500.00
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Wholesaling Strategy: Segmenting Customers
| Manage & Coordinate Brands
Capitalize on market demand to streamline marketing costs.
The first key step in designing a wholesale strategy is to assess the state of
the market... (ID 3711)
Companies Profiled: partners
Price: $9.95
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Customer and Communication Segmentation
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Align content of marketing communications with different user segments.
Hewlett Packard must communicate with over 30,000 different distributors and
dealers in its North American market... (ID 3687)
Companies Profiled: Graybar Electric, General Motors, Hewlett-Packard, 3M
Price: $9.95
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