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Sales and Marketing > New Product Development and Launch > Optimizing Product Portfolio
Optimizing Product Portfolio Best Practices

Best Practices, LLC has conducted extensive research in the field of Optimizing Product Portfolio. Browse through and sample our published Optimizing Product Portfolio research in the topics below:
      View all Optimizing Product Portfolio research
 
Growing Lone Products into Broad-Based Brands: Best Practices in Trademark and Branding Development
Top brand teams in the pharmaceutical industry discuss how to best manage the complexities of branding and launching multiple indications of an active ingredient... (ID SM-161)

From Genes to Giants: Best Practices in Early-Stage Product Commercialization
Long and costly product development cycles make it essential today for pharmaceutical companies to allocate resources to the development of compounds with the greatest potential market value... (ID SM-162)

Effectiveness of Pharmaceutical Lifecycle Management TacticsThis document contains Metrics, Graphics, a detailed Process Map and a practice summary Matrix.This document contains Metrics, Graphics, a detailed Process Map and a practice summary Matrix.This document contains Metrics, Graphics, a detailed Process Map and a practice summary Matrix.This document contains Metrics, Graphics, a detailed Process Map and a practice summary Matrix.
Study Overview This survey-based benchmarking exchange was designed to understand how companies can extend and optimize the value of pharmaceutical products as they enter the late mature phase of the product life cycle... (ID 4864)

 


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