Thought Leader and Advocacy Development Research
Optimizing Key Opinion Leader Relationships: Best Practices in KOL Management
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Non-members: Click here to review a complimentary excerpt from "Optimizing Key Opinion Leader Relationships: Best Practices in KOL Management"
STUDY OVERVIEW
The advocacy of Key Opinion Leaders (KOLs) has proven to be among of the most effective and critical means of building product awareness in the medical and scientific communities... (ID 5056)
Companies Profiled: Abbott Laboratories, Sanofi-aventis, URL Pharma, Transoma Medical, more ...
Price: $5200.00 Free Excerpt Available
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Exubera Case Study: Misjudging the Market
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Non-members: To download a complimentary excerpt of this study, please click here
STUDY OVERVIEW
This case study reviews the failed strategy and tactics utilized by Pfizer for the launch of its inhaled insulin product Exubera for diabetes... (ID 5005)
Companies Profiled: Pfizer
Price: $2995.00 Free Excerpt Available
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Brand Equity and Loyalty Through Oncology Marketing
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With easy access to information on the Internet, more people than ever are taking the responsibility of researching their own disease treatment options -- especially with such life-threatening illnesses as cancer... (ID 4742)
Companies Profiled: Bayer, CTI Molecular Imaging, Myriad, Wyeth, more ...
Price: $2585.00
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Patient Advocacy Excellence: Optimizing Group Services & Operations
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Non-members: Click here to review a complimentary excerpt from "Patient Advocacy Excellence: Optimizing Group Services & Operations"
STUDY OVERVIEW
Changing market conditions have made marketplace success contingent on numerous factors that cut across several functional areas of pharmaceutical operations... (ID 5089)
Companies Profiled: Abbott, Genomic Health, Boehringer Ingelheim, Amgen, more ...
Price: $2560.00 Free Excerpt Available
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Oncology Market Education: Informing Patients and Payers
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Non-members: Click here to review a complimentary excerpt from "Oncology Market Education: Informing Patients and Payers"
STUDY OVERVIEW
Patient and payer support plays an important part in the success of a new oncology product entering the market... (ID 5166)
Companies Profiled: GlaxoSmithKline , ARIAD, Pfizer, Integrated Communications Corp., more ...
Price: $2400.00 Free Excerpt Available
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Professional & Trade Relations Excellence: Optimizing Group Structure & Resources
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Non-members: Click here to review a complimentary excerpt from "Professional & Trade Relations Excellence: Optimizing Group Structure & Resources"
STUDY OVERVIEW
Evolving industry and regulatory guidelines are redrawing the roles and activities of Professional and Trade Relations groups in biopharma and medical device organizations... (ID 5134)
Companies Profiled: Abbott, Mid-Cap Pharmaceutical Co., Alcon, Mitsubishi Tanabe Pharma, more ...
Price: $2400.00 Free Excerpt Available
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