Brand Management and Product Leadership Best Practices

Best Practices, LLC has conducted extensive research in the field of Brand Management and Product Leadership. Browse through and sample our published Brand Management and Product Leadership research in the topics below:


 
Managing Mature Product Promotion
Learn how three benchmarked companies tackled a variety of mature product promotion issues. Maximizing product lifecycle is a critical goal for today's pharmaceutical companies. Faced with shorter patent protection cycles and greater competition in key therapeutic areas, drug firms must find optimal ways to sustain revenues for mature products by promoting them effectively. Best Practices, LLC Benchmarking Study identifies key practices that leading companies employ to promote mature products. This information is captured from interviews with executives at top pharmaceutical companies. Your organization will benefit from the collective observations and insights on mature product promotion contained in this presentation.

Enhancing Brand Performance Through Sales & Marketing Excellence
Benchmark and identify winning strategies and practices of successful brands in highly competitive pharmaceutical markets. Insights were gathered through surveys and in-depth interviews with veteran brand marketing and sales executives at 12 leading drug companies. The participants represent 20 key brands. These insights provide an excellence benchmark against which companies can compare their own brand promotion functions. Specifically, companies can learn about the field force promotion activities, successful marketing strategies and tactics, and levels of promotional resource support. This executive presentation covers reach and frequency goals for meetings and other activities. In addition, it provides numerous insights, observations and best practices from interviewed executives.

Best Practices in Managing Public Relations
Manage staffing and budgets for your external affairs department, as well as assign proper roles and responsibilities. This Best Practices Benchmarking® Report will help your public relations organization parcel its various roles and responsibilities, staffing levels and budget requirements between corporate overseers and decentralized executors. This research will also enable you to compare your current staffing levels, budgets, roles and responsibilities, and performance measurements against those of leading public relations organizations. 

 


 
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