Brand Management and Product Leadership > Product Marketing and Innovation

Product Marketing and Innovation Research



Best Practices in Launch Optimization: How Promotional Efficiency can be Leveraged to Support Multiple Products & Indications 
In today’s marketplace, launching multiple products for a common therapeutic area is both resource-intensive and strategically challenging... (ID PSM-293)
Companies Profiled: Bayer Healthcare, Shionogi Inc., Roche Diagnostics, Mylan, more ...
Price: $5260.00   Free Excerpt Available


Best Practices in Global Branding for New Products: Creating an Effective Global Brand for New Products and Ensuring Alignment across Geographies and Affiliates 
As the global biopharmaceutical marketplace continues to evolve rapidly, it is important for brand teams to develop an effective global branding program to drive product success... (ID PSM-331)
Companies Profiled: Alkermes, Allergopharma, Asklepion Pharmaceuticals, LLC, more ...
Price: $5000.00   Free Excerpt Available


Best Practices in Expanding a Product Portfolio Without Cannibalizing an Established Pharmaceutical Brand 
Companies at bio-pharmaceutical industry today managing multiple products for the same indication is a complex balancing act —especially those that want to prevent one of their brands from gaining market share at the expense of another... (ID PSM-298)
Companies Profiled: Abbott, CardioDynamics, Alcon, Centocor Ortho Biotech Inc., more ...
Price: $4400.00   Free Excerpt Available


Best Practices in Expanding a Medical Device Product Portfolio Without Cannibalizing an Established Brand 
Medical Device companies must regularly find ways to manage similar products within the same business units... (ID PSM-301)
Companies Profiled: HLL Lifecare, Baxter International, Ltd., Nico , more ...
Price: $3900.00   Free Excerpt Available


Launching A Specialty-Care Blockbuster Franchise in Hepatitis C: How Sovaldi & Harvoni Rewrote New Product Launch History 
The first all-oral HCV medication, Sovaldi went on to become the biggest blockbuster in Pharma history... (ID PSM-322)
Companies Profiled: Gilead Sciences, Merck
Price: $2500.00   Free Excerpt Available


 

 
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