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Industry > Pharmaceuticals > Launching and Marketing Blockbusters
Launching and Marketing Blockbusters Research
Pharmaceutical Brand Leadership: Getting There and Staying on Top
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Why do some pharmaceutical brands fail and others succeed? This study identifies exact factors driving some brands such as Celebrex and Lipitor to the front of the pack in their therapeutic classes and what kept these brands at #1... (ID PSM-210)
Companies Profiled: AstraZeneca, Sanofi-aventis, Abbott Laboratories, Amgen, more ...
Price: $1840.00
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Optimizing Oncology Market Research & Analytics
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Study Overview:
Market research and analytics organizations play a vital role in providing oncology brand teams with the information they need to make better decisions, quicker... (ID PSM-217)
Companies Profiled: Novartis, Genmab, Human Genome Sciences, Eli Lilly and Company, more ...
Price: $1391.00
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Best Practices in Pharmaceutical Alliances and Co-Promotions
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Improve the quality and efficiency of sales partnerships by excelling in the vital practices of co-promotions... (ID SM-117)
Companies Profiled: A Leading Financial Services Firm, A Leading Marketing Firm, A Leading Pharmaceutical Company, A Leading Pharmaceutical Firm, more ...
Price: $4952.00
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Best Practices in Global Pharmaceutical Launches
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Discover how the world's leading pharmaceutical companies develop global launch strategies, manage launch teams, cultivate thought leader support, integrate marketing activities, and conduct a host of other critical launch activities... (ID SM-120)
Companies Profiled: Merck, Sanofi-aventis, Eli Lilly, Wyeth, more ...
Price: $7000.00
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Launching Pharmaceutical Megabrands: Best Practices in Marketing Blockbusters
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The findings in this Best Practices Benchmarking® Report will enable pharmaceutical executives to understand the winning strategies, practices, team structures and investment patterns that distinguish successful new product development and marketing planning... (ID SM-124)
Companies Profiled: Abbott Laboratories, Sanofi-aventis, Bristol-Myers Squibb, Amgen, more ...
Price: $7962.00
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