Marketing Management Best Practices

Best Practices, LLC has conducted extensive research in the field of Marketing Management. Browse through and sample our published Marketing Management research in the topics below:

Patient Advocacy & Professional Organizations: Building Effective Relationships
Study these winning practices to gain a deeper understanding of how leading companies interact with patient advocacy and professional organizations to create lasting relationships and partner for successful activities. Learn how top pharmaceutical companies build lasting and successful relationships with patient advocacy groups and professional organizations. This Best Practices Benchmarking® Report includes best practices and case studies to help companies create internal structures, mechanisms for coordination and operational tactics that lead to successful relationships with key patient advocacy and professional organizations. By reaching patient advocacy groups and professional organizations, companies inform thought leaders, prepare the marketplace for upcoming products, impact policy, gather market intelligence and gain valuable feedback from patients. 

Forge Top-Tier Biopharma Digital Strategy & Experience
Digital marketing innovation has transformed the way pharmaceutical and medical device companies engage with patients, physicians, payers and other important customer groups. To stay ahead of the curve, savvy organizations utilize new tools and tactics to educate key customers, to enhance reach, to boost speed, to raise sales force effectiveness, to measure and increase customer satisfaction, and to offset declining HCP access. Best Practices, LLC, undertook this research to establish industry benchmarks on key digital marketing performance areas such as: digital strategy, launch excellence, staffing & investment, performance & ROI measurement, analytics, vendor management & service alignment, field sales support, mobile engagement, social media, electronic health records, digital health & innovation, and cost management. Insights in this report will help digital marketing leaders benchmark the effectiveness of their function against those of leading pharmaceutical and medical device companies.

Using Institutional Patient Flow Maps to Optimize Psychiatric Treatment
Create hospital-based initiatives that improve emergency care for psychiatric patients while potentially enhancing market share for psychiatric treatments. Pharmaceutical advances give psychiatric providers and patients a variety of choices for addressing almost every major mental illness. Where once psychotic and manic patients had few treatment options, today, drugs can mean the difference for a patient between an institutional life and one led as a productive member of the community. But drugs are only as effective as the efforts of healthcare providers to administer such treatments to the patient. As communities attempt to balance an ever-growing population of psychiatric patients with dwindling resources for mental health needs, the most gravely ill patients risk falling through the cracks of an over-taxed system.


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