Marketing Management > Digital Marketing

Digital Marketing Research



Pharma Digital Marketing Innovation: Service, Measurement & Investment Trends to Maximize Customer Impact 
Currently biopharma companies are spending an average of one of every six marketing dollars on Digital engagement and promotion - an amount that has nearly doubled in just four years... (ID PSM-309)
Companies Profiled: Abbott, Abbvie, Amgen, Astellas, more ...
Price: $6950.00   Free Excerpt Available


Forge Top-Tier Biopharma Digital Strategy & Experience 
Digital marketing innovation has transformed the way pharmaceutical and medical device companies engage with patients, physicians, payers and other important customer groups... (ID PSM-343)
Companies Profiled: Alere, Alnylam Pharmaceuticals, AstraZeneca, Bayer, more ...
Price: $5500.00   Free Excerpt Available


Digital Marketing Excellence: Generating Top Value in an Emerging Healthcare Function 
Digital Marketing (DM) technologies are rapidly transforming the commercial marketplace – challenging companies to develop new Marketing skills that employ a broad range of new tools and techniques... (ID PSM-294)
Companies Profiled: Abbott, Acer India, Astellas Pharma, Banco Santander PR, more ...
Price: $5500.00   Free Excerpt Available


Mastering Digital Marketing Structure & Strategy: Transforming Multi-Channel Marketing 
As companies seek new ways to reach customers and win market share, Digital Marketing has emerged as a critical commercial function... (ID PSM-285)
Companies Profiled: Abbott, Acer India, Astellas Pharma, Banco Santander PR, more ...
Price: $5175.00   Free Excerpt Available


Finding & Showcasing Digital Impact: ROI, Performance Metrics, Launch & Maximizing Digital Performance 
In today’s tech-savvy consumer marketplace, digital marketing is no longer an optional component of a go-to-market strategy for healthcare companies... (ID PSM-327)
Companies Profiled: Abbott, Abbvie, Alcon, Astellas, more ...
Price: $5000.00   Free Excerpt Available


Best-in-Class Pharma Digital Marketing Performance: Core Services, Speed, Spend & Structure 
The rapid development of digital, mobile and related technologies has forced biopharmaceutical companies to reassess how they engage with health care professionals and consumers... (ID PSM-325)
Companies Profiled: Abbott, Abbvie, Alcon, Astellas, more ...
Price: $5000.00   Free Excerpt Available


Key Trends & Innovative Activities in Biopharma Digital Marketing 
Technology trends, shifting consumer and physicians’ online behavior and tight budgets have forced biopharmaceutical organizations to reassess how they engage with customers... (ID PSM-324)
Companies Profiled: Abbott, Abbvie, Alcon, Astellas, more ...
Price: $5000.00   Free Excerpt Available


Growing Biopharma Digital Marketing Impact: Digitizing Launch, Developing Talent and Optimizing Service Alignment 
Digital Marketing has transformed the speed with which physicians, patients and other customer groups can be engaged at the moment of launch to rapidly enhance trajectory – and enabled biopharmaceutical organizations to effectively maintain these relationships over product and treatment lifecycles... (ID PSM-334)
Companies Profiled: Alkermes, Astellas, Baxter BioScience, Bayer, more ...
Price: $4450.00   Free Excerpt Available


Digital Innovation Path: Trends in Healthcare Digital Marketing Innovation, Customer Engagement, Investment and Approvals 
To maximize performance, healthcare companies must select and finance the right digital marketing innovations, channels, tools and approaches to reach customers... (ID PSM-337)
Companies Profiled: Alkermes, Astellas, Baxter International, Bayer, more ...
Price: $4400.00   Free Excerpt Available


Optimizing Biopharma Digital Marketing: Insights to Improve Digital ROI, Performance Measurement, Field Force Support & Mobile Engagement 
The bio-pharmaceutical industry recognizes the significant role Digital Marketing plays in engaging physicians, patients and other customer groups... (ID PSM-332)
Companies Profiled: Alkermes, Astellas, Baxter International, Bayer, more ...
Price: $4400.00   Free Excerpt Available


Pharma Social Media Listening: Benchmarking Innovative Practices in the Healthcare Industry 
Online disease state discussion among patients, physicians, caregivers and other key customer groups is flourishing across both established and emerging online channels... (ID PSM-303)
Companies Profiled: CSL Behring, Straumann, Pfizer, Boston Scientific, more ...
Price: $4150.00   Free Excerpt Available


Best Practices for Using Social Media To Drive Business Outcomes 
Social Media, the buzzword of this generation, has taken over agendas of many marketing organizations... (ID PSM-259)
Companies Profiled: Janssen Cilag Pharmaceutical, Grupo Uriach, Merck Serono, MidAmerican Energy Company, more ...
Price: $3500.00   Free Excerpt Available


 

 
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