Product Launch > Resource Allocation

Resource Allocation Research



What it Takes to Successfully Launch an Oncology Product in the U.S. Marketplace 
Pharmaceutical companies launching an oncology product in the United States often face crowded markets and regulatory constraints... (ID PSM-341)
Companies Profiled: Astellas, Bayer, EMD Serono, Lilly, more ...
Price: $10000.00   Free Excerpt Available


Winning Necessary Resources for a Successful Product Launch 
The objective of this benchmarking study is to help biopharma leaders develop competitive launch and pre-launch activity budgets to ensure successful U... (ID PSM-326)
Companies Profiled: Abbott, AbbVie, Amgen, Astellas, more ...
Price: $9500.00   Free Excerpt Available


New Product Launch Spend: What It Takes To Win In The U.S. Market 
In today’s pharmaceutical industry–where the recent product launch landscape is marked by as many failures as successes—it is critical for launch teams to understand the right level of resources required to give each new product its best chance for gaining a market foothold... (ID PSM-262)
Companies Profiled: Abbott, ProStrakan, Sanofi-aventis, Regeneron, more ...
Price: $8000.00   Free Excerpt Available


 

 
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