Sales and Marketing Best Practices
Best Practices, LLC has conducted extensive research in the field of Sales and Marketing. Browse through and sample our published Sales and Marketing research in the topics below:
| |  | Enhancing Brand Performance Through Sales & Marketing Excellence
Benchmark and identify winning strategies and practices of successful brands in highly competitive pharmaceutical markets. Insights were gathered through surveys and in-depth interviews with veteran brand marketing and sales executives at 12 leading drug companies. The participants represent 20 key brands.
These insights provide an excellence benchmark against which companies can compare their own brand promotion functions. Specifically, companies can learn about the field force promotion activities, successful marketing strategies and tactics, and levels of promotional resource support. This executive presentation covers reach and frequency goals for meetings and other activities. In addition, it provides numerous insights, observations and best practices from interviewed executives.
Managing Mature Product Promotion
Learn how three benchmarked companies tackled a variety of mature product promotion issues. Maximizing product lifecycle is a critical goal for today's pharmaceutical companies. Faced with shorter patent protection cycles and greater competition in key therapeutic areas, drug firms must find optimal ways to sustain revenues for mature products by promoting them effectively. Best Practices® Benchmarking identifies key practices that leading companies employ to promote mature products. This information is captured from interviews with executives at top pharmaceutical companies. Your organization will benefit from the collective observations and insights on mature product promotion contained in this presentation.
Using Institutional Patient Flow Maps to Optimize Psychiatric Treatment
Create hospital-based initiatives that improve emergency care for psychiatric patients while potentially enhancing market share for psychiatric treatments. Pharmaceutical advances give psychiatric providers and patients a variety of choices for addressing almost every major mental illness. Where once psychotic and manic patients had few treatment options, today, drugs can mean the difference for a patient between an institutional life and one led as a productive member of the community. But drugs are only as effective as the efforts of healthcare providers to administer such treatments to the patient. As communities attempt to balance an ever-growing population of psychiatric patients with dwindling resources for mental health needs, the most gravely ill patients risk falling through the cracks of an over-taxed system.
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