Sales and Marketing Best Practices
Best Practices, LLC has conducted extensive research in the field of Sales and Marketing. Browse through and sample our published Sales and Marketing research in the topics below:
| |  | Enhancing Brand Performance Through Sales & Marketing Excellence
Benchmark and identify winning strategies and practices of successful brands in highly competitive pharmaceutical markets. Insights were gathered through surveys and in-depth interviews with veteran brand marketing and sales executives at 12 leading drug companies. The participants represent 20 key brands.
These insights provide an excellence benchmark against which companies can compare their own brand promotion functions. Specifically, companies can learn about the field force promotion activities, successful marketing strategies and tactics, and levels of promotional resource support. This executive presentation covers reach and frequency goals for meetings and other activities. In addition, it provides numerous insights, observations and best practices from interviewed executives.
Best Practices for Ensuring Internal Communication Excellence: Increase Organizational Effectiveness
In order to ensure organizational efficiency it becomes essential for companies to inform and educate the employees about organizations objectives with the help of effective internal communication. However, over the years due to continuous technological advances the communication process has evolved to the stage where it becomes complex for companies to identify the most the preferred and effective channels for internal communications.
Best Practices, LLC conducted this research study to explore the most effective and preferred communication strategies for reaching internal executives. The study also seeks to help companies assess their current internal communication strategies with that of benchmark class companies.
From Breakthrough to Blockbuster: Best Practices in Communicating Clinical Trial Results
Pharmaceutical companies spend considerable resources conducting large clinical studies to support the launch of new products or expand indications for currently marketed products. With substantial investments in large clinical studies, those pharmaceutical companies that can best leverage the outcomes of a branded clinical study by associating it with a key product, and effectively communicating these benefits will gain significant advantage in the market.
Best Practices, LLC conducted this study to understand how world-class pharmaceutical companies develop and execute strategies for communicating clinical trial results. This report discusses the most effective practices for communicating clinical trial results to physicians, the managed care community, investors and consumers. It also includes a summary Communication Toolkit that walks executives through the communication process from the planning stages of a large clinical trial through the post-launch period. Best Practices, LLC conducted initial surveys with executives at leading pharmaceutical companies. Analysts then performed in-depth interviews with 15 executives at nine leading pharmaceutical companies.
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