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Sales and Marketing > Managed Care
Managed Care Research

Managed Care Pull-Through Excellence: From Formulary Access to Increased Market Share 
Winning a favorable managed care formulary position can be a Herculean task for pharmaceutical companies today, but successful brand leaders know that position alone doesn’t guarantee increased market share... (ID SM-187)
Companies Profiled: Abbott, Bayer Healthcare, Johnson & Johnson, GlaxoSmithKline , more ...
Price: $7000.00   Free Excerpt Available
Medical Science Liaison Services Excellence: Generating Value for Diverse Customer Groups 
Biopharmaceutical and medical device companies find it increasingly challenging to deliver exceptional services to a diverse set of customers that may include regional Thought Leaders, important Clinical Investigators, local Opinion Leaders, Payer and Government Thought Leaders, and various internal stakeholders... (ID PSM-279)
Companies Profiled: Advanced Biohealing, Allergan, Amylin, AstraZeneca, more ...
Price: $6800.00   Free Excerpt Available
Understanding Managed Markets: Effective Market Research Structures & Activities to Maximize Payers Access & Insights 
Today’s physicians are rapidly losing their influence over patients’ drug utilization decisions and unfortunately a large number of bio-pharmaceutical companies have failed to recognize that third-party payers, such as government and commercial organizations, now control the vast majority of prescription drug expenditures... (ID SM-183)
Companies Profiled: Amgen, Johnson & Johnson, Alcon, Solvay Pharmaceuticals, more ...
Price: $4600.00   Free Excerpt Available
Market Research: Impending Challenges And Changes To A Core Pharmaceutical Function 
The market research function plays an important role in adding value through the strategic process of transforming raw competitive data into actionable insights... (ID SM-189)
Companies Profiled: Adler Life Sciences, LLC, Abbott, Charles River, more ...
Price: $4500.00   Free Excerpt Available
Managed Markets Account Management: Assessing the Performance of Account Executives 
Today's market driven environment has made performance assessment of managed market account executives complex and critical... (ID PSM-240)
Companies Profiled: Abbott Laboratories, Apria Healthcare, Abraxis, Laboratorios Deramtologicos Darier, more ...
Price: $4210.00   Free Excerpt Available
The Future of Market Research: Challenges And Changes In A Core Pharmaceutical Function 
This comprehensive research by Best Practices, LLC will enable managers to understand the future prospects of the market research function and its applications... (ID PSM-245)
Companies Profiled: 3M Pharmaceuticals, Adler Life Sciences, LLC, Abbott, more ...
Price: $4100.00   Free Excerpt Available
Medical Science Liaison Services Excellence: Generating Value for Diverse Customer Groups Within the Medical Device Industry 
Medical device companies find it increasingly challenging to deliver exceptional services to a diverse set of customers that may include regional Thought Leaders, important Clinical Investigators, local Opinion Leaders, Payer and Government Thought Leaders, and various internal stakeholders... (ID PSM-281)
Companies Profiled: Advanced Biohealing, Boston Scientific, Gambro, G.E. Healthcare, more ...
Price: $4000.00   Free Excerpt Available
Resource Benchmarks for U.S. Pharmaceutical Managed Care Operations 
To ensure organizational health and competitiveness, pharmaceutical and biotechnology leaders must continually identify optimal resource levels... (ID PSM-282)
Companies Profiled: Bayer Healthcare , Shire, GlaxoSmithKline - Respiratory, GlaxoSmithKline, more ...
Price: $3400.00   Free Excerpt Available
Serving the Healthcare Needs of Employers: Employer Market Strategies and Tactics 
Forward-thinkers in the biopharmaceutical industry recognize employers as true payers of healthcare, ready to assume a more active role in healthcare decision making... (ID PSM-237)
Companies Profiled: Alcon Labs, Abbott, Bayer Healthcare, Boehringer Ingelheim, more ...
Price: $3395.00   Free Excerpt Available
 


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