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Sales and Marketing > Market Research

Market Research Benchmarking Reports



Market Research Excellence: Research and the Unfair Competitive Advantage 
Best Practices’ Market Research series highlights best practices in market research... (ID SMS-169)
Companies Profiled: 3M Pharmaceuticals, Sanofi-aventis, aaiPharma, Abbott Laboratories, more ...
Price: $20735.00   Free Excerpt Available


Pharma Thought Leadership: Be a Thought Leader, Manage Influential Organizations, Launch a Winner 
Best Practices’ Pharma Thought Leadership series examines thought leadership in the context of patient advocacy while creating effective relationships and global product launches... (ID SMS-156)
Companies Profiled: Abbott Laboratories, Sanofi-aventis, AstraZeneca, Bristol-Myers Squibb, more ...
Price: $18400.00


Contact Center Excellence: Developing & Maintaining a World-Class Contact Center 
A must-have for all contact center executives, this series is critical for driving call center success... (ID CSS-63)
Companies Profiled: A Leading Pharmaceutical Company, Aliant Telecom, American Airlines, American Express, more ...
Price: $17928.00   Free Excerpt Available


Building and Sustaining Winning Competitive Intelligence Organizations 
In today’s fast changing business environment, the competitive intelligence organization can play a vital role in corporate success by helping companies anticipate and deploy strategic responses to external threats and opportunities... (ID SM-175)
Companies Profiled: Amgen, Sanofi-aventis, Boehringer-Ingelheim, Boeing, more ...
Price: $7995.00   Free Excerpt Available


Developing the High-Performance Market Research Function 
Market research departments increasingly face this challenge to their primary roles: evolving from providers of support-level data to highly-valued business advisors for strategic decision-making... (ID SM-169)
Companies Profiled: AstraZeneca, Sanofi-aventis, Zurich North American, Towers Perrin, more ...
Price: $7949.00   Free Excerpt Available


Best Practices in Innovating within Market Research to Reach Consumers: How New Tools, Technologies and Approaches Improve Understanding and Communicating with Consumers 
With new technologies, consumers’ decision-making process is constantly evolving; directly impacting market research... (ID PSM-299)
Companies Profiled: Sample Answers, ic axon, Midwest Employers Casualty Company, DDI, more ...
Price: $7600.00   Free Excerpt Available


Managing the Competition: Turning Competitive Intelligence into Strategy 
Learn how top corporate competitive intelligence organizations use competitor data to drive strategy and market success... (ID SM-157)
Companies Profiled: 3M Pharmaceuticals, Abbott Laboratories, Amgen, AstraZeneca, more ...
Price: $7502.00   Free Excerpt Available


Consumer Marketing Research Innovation: Assessing New Tools, Technologies and Approaches to Understand and Communicate with Consumers 
New technologies are transforming how consumers educate themselves and make critical purchasing decisions... (ID PSM-296)
Companies Profiled: Grifols, HIT Global, Sample Answers, Lifestyle Marketing, more ...
Price: $7400.00   Free Excerpt Available


Innovation in the Pharma Industry: Market Research Tools, Technologies and Approaches to Improve Consumer Interactions 
With the advent of new technologies, there has been a revolutionary change in the way consumers educate themselves and make critical purchasing decisions... (ID PSM-300)
Companies Profiled: Grifols, Sanofi, Salix Pharmaceutical, Merck Serono, more ...
Price: $6800.00   Free Excerpt Available


Increasing Market Access through Innovative Payer Market Research: Assessing New Tools & Technologies to Gain Insight into Payer Decision Making 
The health care marketplace is rapidly and sometimes chaotically evolving... (ID PSM-304)
Companies Profiled: Abbott, Hobart Innovations, Abbott Diabetes Care, Abbott Nutrition, more ...
Price: $6500.00   Free Excerpt Available


From Classroom to Boardroom: Training Can Propel Market Researchers from Order-Takers to Trusted Business Advisors 
Market Research and Analytics organizations increasingly serve expanded global regions, supporting complex product portfolios with brands spread across lifecycle stages in diverse country marketplaces... (ID PSM-284)
Companies Profiled: 3M, Abbott, Alcoa, Amgen, more ...
Price: $6050.00   Free Excerpt Available


How Successful Companies Create and Develop a High-Value CI Function to Drive Better Business Decisions 
When done well, the Competitive Intelligence (CI) function helps companies make better decisions, anticipate threats, plan effectively in a rapidly changing market, and avoid corporate risk... (ID PSM-302)
Companies Profiled: Abbott Nutrition, Amgen, AstraZeneca, Ariad, more ...
Price: $6000.00   Free Excerpt Available


Market Research Efficiency Benchmark: Using External Personnel and Automation to Maximize Effectiveness 
To provide maximum value to their internal clients, pharmaceutical and biotech companies must continue to innovate... (ID PSM-288)
Companies Profiled: Abbott Laboratories, Amylin, Bayer, Baxter, more ...
Price: $5500.00   Free Excerpt Available


Understanding Managed Markets: Effective Market Research Structures & Activities to Maximize Payers Access & Insights 
Today’s physicians are rapidly losing their influence over patients’ drug utilization decisions and unfortunately a large number of bio-pharmaceutical companies have failed to recognize that third-party payers, such as government and commercial organizations, now control the vast majority of prescription drug expenditures... (ID SM-183)
Companies Profiled: Amgen, Johnson & Johnson, Alcon, Solvay Pharmaceuticals, more ...
Price: $4600.00   Free Excerpt Available


Market Research: Impending Challenges And Changes To A Core Pharmaceutical Function 
The market research function plays an important role in adding value through the strategic process of transforming raw competitive data into actionable insights... (ID SM-189)
Companies Profiled: Adler Life Sciences, LLC, Abbott, Charles River, more ...
Price: $4500.00   Free Excerpt Available


Best Practices in Leveraging Employee Insights to Produce Cutting-Edge Market Research 
Market Research at leading organizations continues to evolve to provide insights into consumer behavior and marketplace changes... (ID PSM-295)
Companies Profiled: Sanofi, Waters, Citibank, ADA, more ...
Price: $4500.00   Free Excerpt Available


The Future of Market Research: Challenges And Changes In A Core Pharmaceutical Function 
This comprehensive research by Best Practices, LLC will enable managers to understand the future prospects of the market research function and its applications... (ID PSM-245)
Companies Profiled: 3M Pharmaceuticals, Adler Life Sciences, LLC, Abbott, more ...
Price: $4100.00   Free Excerpt Available


Managed Markets Market Research: Effective Structures & Activities for Gaining Maximum Payer Access & Insight 

Study Overview

Commercial success of pharmaceutical products today depends increasingly upon understanding the needs of the commercial and government payers in the highly-influential Managed Markets sector... (ID PSM-233)

Companies Profiled: Abbott, Jazz Pharmaceuticals, Amgen, Alcon, more ...
Price: $3995.00   Free Excerpt Available


Pharmaceutical Competitive Intelligence Excellence: Optimizing Data Collection within Approved Guidelines 

STUDY OVERVIEW

This benchmarking study was conducted to understand how U... (ID PSM-226)

Companies Profiled: Alcon Laboratories, Sanofi-aventis, Takeda Pharmaceuticals, Pfizer, more ...
Price: $3995.00   Free Excerpt Available


Forging Deep Insights to Grow the Business: How Market Research Organizations Optimize the Mix of Tracking Research and Insight-Oriented Research 
Internal customers seek insight research projects that drive business growth and value... (ID PSM-308)
Companies Profiled: Abbvie, LFB, Bayer Healthcare, Sanofi, more ...
Price: $3800.00   Free Excerpt Available


Market Research Vendor Management Excellence: Evaluating the Use of Exclusive Vendor Partnerships 
In order to effectively serve and support their internal clients, market research groups in the pharmaceutical and biotech industries rely heavily on external vendors for primary market research... (ID PSM-265)
Companies Profiled: Abbott Laboratories, Alcon Labs, Amgen, AstraZeneca, more ...
Price: $3690.00   Free Excerpt Available


 

 
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