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Sales and Marketing > Marketing Management
Marketing Management Research
Educating The Market: Creating Value Through Support of Continuing Medical Education
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STUDY OVERVIEW
With limited information on actual return on investment for expenditures toward support of Continuing Medical Education activities, Pharmaceutical and Biotechnology companies are anxious to understand the value of CME support and strategies for ensuring investments provide appropriate impact on healthcare practitioner behaviors and patient outcomes... (ID PSM-223) Companies Profiled: Alcon Laboratories, Sanofi-aventis, Wyeth Pharmaceuticals, TAP, more ... Price: $5995.00 Free Excerpt Available
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