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Marketing Management Research

New Product Launch Spend: What It Takes To Win In The U.S. Market 
In today’s pharmaceutical industry–where the recent product launch landscape is marked by as many failures as successes—it is critical for launch teams to understand the right level of resources required to give each new product its best chance for gaining a market foothold... (ID PSM-262)
Companies Profiled: Abbott, ProStrakan, Sanofi-aventis, Regeneron, more ...
Price: $8000.00   Free Excerpt Available
Building and Sustaining Winning Competitive Intelligence Organizations 
In today’s fast changing business environment, the competitive intelligence organization can play a vital role in corporate success by helping companies anticipate and deploy strategic responses to external threats and opportunities... (ID SM-175)
Companies Profiled: Amgen, Sanofi-aventis, Boehringer-Ingelheim, Boeing, more ...
Price: $7995.00   Free Excerpt Available
Launching Pharmaceutical Megabrands: Best Practices in Marketing Blockbusters 
The findings in this Best Practices Benchmarking® Report will enable pharmaceutical executives to understand the winning strategies, practices, team structures and investment patterns that distinguish successful new product development and marketing planning... (ID SM-124)
Companies Profiled: Abbott Laboratories, Sanofi-aventis, Bristol-Myers Squibb, Amgen, more ...
Price: $7962.00   Free Excerpt Available
Developing the High-Performance Market Research Function 
Market research departments increasingly face this challenge to their primary roles: evolving from providers of support-level data to highly-valued business advisors for strategic decision-making... (ID SM-169)
Companies Profiled: AstraZeneca, Sanofi-aventis, Zurich North American, Towers Perrin, more ...
Price: $7949.00   Free Excerpt Available
Pharmaceutical New Product Commercialization: Preparing for Market Success 
Long and costly product development cycles make it essential for pharmaceutical companies to maximize limited staff and resources to the development of compounds with the greatest potential market value... (ID SM-176)
Companies Profiled: Abbott, Allergan, Alexion Pharmaceuticals, Altus Biologics, more ...
Price: $7795.00   Free Excerpt Available
Managing the Competition: Turning Competitive Intelligence into Strategy 
Learn how top corporate competitive intelligence organizations use competitor data to drive strategy and market success... (ID SM-157)
Companies Profiled: 3M Pharmaceuticals, Abbott Laboratories, Amgen, AstraZeneca, more ...
Price: $7502.00   Free Excerpt Available
Best Practices in Working with Patient Advocacy Groups: Building Effective Relationships 
Patient and professional advocacy groups play a crucial role in educating the marketplace on new medicines and treatments... (ID SM-185)
Companies Profiled: Abaxis, Abbott Laboratories, Allos Therapeutics, Amgen, more ...
Price: $7500.00   Free Excerpt Available
Raising Disease State Awareness: Best Practices in Internal Brand Messaging for New Products 
Educating the marketplace about disease state is crucial to the success of a new pharmaceutical product— especially if the product treats a medical condition that is previously unknown, socially sensitive or stigmatized or if the product is first in its class... (ID OP-106)
Companies Profiled: Abbott, Novartis, Actelion, Novo Nordisk, more ...
Price: $7200.00   Free Excerpt Available
Educating the Market: Creating Value Through Support of Continuing Medical Education 
As new therapies emerge, physicians and consumers alike face not only expanded treatment options but also the attendant challenge of choosing the most appropriate drug... (ID SM-180)
Companies Profiled: Alcon, Sanofi-Aventis, Amylin, AstraZeneca, more ...
Price: $6995.00   Free Excerpt Available
Medical Science Liaison Services Excellence: Generating Value for Diverse Customer Groups 
Biopharmaceutical and medical device companies find it increasingly challenging to deliver exceptional services to a diverse set of customers that may include regional Thought Leaders, important Clinical Investigators, local Opinion Leaders, Payer and Government Thought Leaders, and various internal stakeholders... (ID PSM-279)
Companies Profiled: Advanced Biohealing, Allergan, Amylin, AstraZeneca, more ...
Price: $6800.00   Free Excerpt Available
Collaborating with Patient Advocacy Groups to Educate the Marketplace 
Strong relationships with advocacy groups are fundamental for educating the public on most recent medical happenings, especially on socially-sensitive conditions and treatment options... (ID PSM-242)
Companies Profiled: Abbott Laboratories, Baxter Healthcare, Solvay Pharmaceuticals, Vital Therapies, more ...
Price: $6500.00   Free Excerpt Available
Clinical Trial Excellence: The Science & Art of Winning Investigators in a Competitive Marketplace 
In facing the dual challenge of recruiting investigators who will deliver patients and add credibility to their trials, clinical operations executives within pharmaceutical companies and CROs have had to develop sophisticated techniques to find, screen and win the support of investigators... (ID OP-94)
Companies Profiled: Amersham, Sanofi-aventis, ALTANA Pharmaceuticals, Amgen, more ...
Price: $6500.00   Free Excerpt Available
Oncology Global Strategic Marketing: Benchmarking Budget Levels & Service Scope 
Global Strategic Marketing (GSM) organizations in oncology often face crowded markets that require high performance and proficiency to be successful... (ID PSM-271)
Companies Profiled: Abbott, Selvita S.A., Astellas, AstraZeneca, more ...
Price: $6200.00   Free Excerpt Available
Educating The Market: Creating Value Through Support of Continuing Medical Education 
STUDY OVERVIEW With limited information on actual return on investment for expenditures toward support of Continuing Medical Education activities, Pharmaceutical and Biotechnology companies are anxious to understand the value of CME support and strategies for ensuring investments provide appropriate impact on healthcare practitioner behaviors and patient outcomes... (ID PSM-223)
Companies Profiled: Alcon Laboratories, Sanofi-aventis, Wyeth Pharmaceuticals, TAP, more ...
Price: $5995.00   Free Excerpt Available
Government Affairs & Public Policy Excellence: Optimizing Group Structure & Operations 
Businesses today face tougher regulations and scrutiny, which necessitates strong Government Affairs and Public Policy groups that can direct and oversee complex matters in regards to public policy and legislation... (ID PSM-252)
Companies Profiled: Abbott, DRI, Novo Nordisk, Biomarin, more ...
Price: $5600.00   Free Excerpt Available
Lifecycle Management Excellence: High-Performing Strategies Used to Maximize Potential Of Mature Brands 
With fewer products in the pipeline and more at the edge of the patent cliff, strategies to extend the commercial life of mature brands are critical to the bio-pharmaceutical industry today... (ID PSM-283)
Companies Profiled: Novartis, Novo Nordisk, GlaxoSmithKline, Merck, more ...
Price: $5500.00   Free Excerpt Available
From Breakthrough to Blockbuster: Best Practices in Communicating Clinical Trial Results 
Pharmaceutical companies spend considerable resources conducting large clinical studies to support the launch of new products or expand indications for currently marketed products... (ID SM-166)
Companies Profiled: Abbott Laboratories, Sanofi-aventis, AstraZeneca, Bristol-Myers Squibb, more ...
Price: $5362.00   Free Excerpt Available
Competitive Intelligence Policies, Ethics and Data Collection: Navigating the Gray Zone 
In today’s fast-changing, high-pressure marketplace, the Competitive Intelligence (CI) function helps companies anticipate external threats and opportunities in a timely manner so companies can respond strategically... (ID SM-179)
Companies Profiled: Alcon Labs, Sanofi-aventis, Biogen Idec, Centocor, more ...
Price: $5352.00   Free Excerpt Available
Optimizing Key Opinion Leader Relationships: Best Practices in KOL Management 
Study Overview The advocacy of Key Opinion Leaders (KOLs) has proven to be among of the most effective and critical means of building product awareness in the medical and scientific communities... (ID PSM-235)
Companies Profiled: Abbott Laboratories, Sanofi-aventis, URL Pharma, Transoma Medical, more ...
Price: $5200.00   Free Excerpt Available
Advocacy Excellence: Optimizing Group Structure & Operations 
Alliances with patient advocacy groups play an important role in educating the marketplace about new and existing therapies... (ID PSM-253)
Companies Profiled: Abbott, Genomic Health, Boehringer Ingelheim, Amgen, more ...
Price: $5100.00   Free Excerpt Available
Best Practices in Advancing Customer Marketing: Innovations in Engaging and Communicating with Health Care Providers, Patients, Payers and KOLs 
To overcome challenges in reaching all pharmaceutical customers today, savvy bio-pharmaceutical company leaders must embrace innovation in their marketing programs... (ID PSM-280)
Companies Profiled: EMD Serono, Molnlycke Healthcare, Boehringer Ingelheim, Glenmark, more ...
Price: $5000.00   Free Excerpt Available
 


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