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Sales and Marketing > Sales Management

Sales Management Research

U.S. Pharmaceutical Budget and Staffing Excellence: Benchmarking the Resources Required to Drive Productivity and Growth 
Overview Best Practices Pharmaceutical Budget and Staffing Benchmark Guide (260 slides) allows pharmaceutical and biotech companies to critically evaluate their budgets and staffing levels in order to enhance organizational efficiencies... (ID HR-60)
Companies Profiled: Forest Laboratories, AstraZeneca, Berlex Laboratories, Amgen, more ...
Price: $9995.00   Free Excerpt Available


Communications Excellence: Optimizing Group Structure & Operations 
Effective external communications activities help organizations build strong stakeholder relationships and marketplace success... (ID PSM-254)
Companies Profiled: Medtronic, Maxcom, Eisai, Fluke, more ...
Price: $8000.00   Free Excerpt Available


The High Performing Pharmaceutical District Sales Manager: Current Trends & Future Directions 
The District Sales Manager is the acknowledged cornerstone of pharmaceutical sales force effectiveness and high performance... (ID SM-178)
Companies Profiled: Abbott Laboratories, Sanofi-aventis, Boehringer Ingelheim, Eli Lilly and Company, more ...
Price: $7895.00   Free Excerpt Available


Managed Care Pull-Through Excellence: From Formulary Access to Increased Market Share 
Winning a favorable managed care formulary position can be a Herculean task for pharmaceutical companies today, but successful brand leaders know that position alone doesn’t guarantee increased market share... (ID SM-187)
Companies Profiled: Abbott, Bayer Healthcare, Johnson & Johnson, GlaxoSmithKline , more ...
Price: $7000.00   Free Excerpt Available


Trends and Future Directions for the High Performing District Sales Manager: A Comparative View from 2007 and 2009 
The district sales manager (DM) is the cornerstone of sales force effectiveness and high performance... (ID PSM-247)
Companies Profiled: Actelion, Schering-Plough, Sanofi-aventis, Shire, more ...
Price: $6500.00   Free Excerpt Available


Rewarding & Recognizing Top-Performing Sales People 
STUDY OVERVIEW Sales leaders and organizations that regularly meet and exceed revenue targets have mastered the art of motivating their sales representatives... (ID PSM-224)
Companies Profiled: Abbott, Wyeth Pharmaceuticals, W.L. Gore and Associates, Vanguard, more ...
Price: $5995.00   Free Excerpt Available


Developing Managed Care Pull-Through Excellence 
In today's pharmaceutical marketplace, companies not only have to fight to win product placement on Managed Care formularies but also to "pull through" the business and increase market share after a win... (ID PSM-241)
Companies Profiled: Abbott Laboratories, Alcon, Allergan, AstraZeneca, more ...
Price: $5200.00   Free Excerpt Available


Optimizing Key Opinion Leader Relationships: Best Practices in KOL Management 
Study Overview The advocacy of Key Opinion Leaders (KOLs) has proven to be among of the most effective and critical means of building product awareness in the medical and scientific communities... (ID PSM-235)
Companies Profiled: Abbott Laboratories, Sanofi-aventis, URL Pharma, Transoma Medical, more ...
Price: $5200.00   Free Excerpt Available


External Communications Excellence: Optimizing Group Structure & Operations 
As companies grow, effective external communications activities help organizations build strong stakeholder relationships and marketplace success... (ID PSM-256)
Companies Profiled: Medtronic, Maxcom, Eisai, Fluke, more ...
Price: $5100.00   Free Excerpt Available


Pharma Sales Force Effectiveness: Increasing Productivity Through Streamlined Internal Communication 
Study Background Internal communication can make or break the productivity of a direct sales force... (ID SM-173)
Companies Profiled: Pfizer, Sanofi-aventis, Purdue Pharma, Janssen, more ...
Price: $5015.00   Free Excerpt Available


Pharma Sales Force Effectiveness: Increasing Productivity Through Streamlined Internal Communication 
Study Background Internal communication can make or break the productivity of a direct sales force... (ID SM-173)
Companies Profiled: Pfizer, Sanofi-Aventis, Purdue Pharma, Janssen, more ...
Price: $5015.00   Free Excerpt Available


Sales Force Effectiveness: Benchmarking the Resources and Structure Required To Service The U.S. Hospital Marketplace 
The U... (ID PSM-215)
Companies Profiled: Bayer, Sanofi-aventis, Procter & Gamble Pharma, TAP, more ...
Price: $4950.00   Free Excerpt Available


Internal Communications Excellence: Optimizing Group Structure & Operations 
Internal communications is a small but important group that delivers information to an organiztion's employees on issues such as corporate initiatives and benefits... (ID PSM-255)
Companies Profiled: Medtronic, Maxcom, Eisai, Fluke, more ...
Price: $4900.00   Free Excerpt Available


Pharmaceutical Sales Training: Turning New Hires into Top Performers 
Pharmaceutical Sales Training: Turning New Hires into Top Performers (SM-171) provides a comprehensive look at sales training delivery, content, budgets and trends at leading pharmaceutical companies across the globe... (ID SM-171)
Companies Profiled: Abbott Laboratories, Sanofi-aventis, Dey, Amylin, more ...
Price: $4854.00   Free Excerpt Available


Best Practices in Pharmaceutical Sales 
It is a challenging time for sales forces across all industries, especially in the pharma arena... (ID SM-134)
Companies Profiled: AstraZeneca, Merck, GlaxoSmithKline , Federal Express, more ...
Price: $4602.00   Free Excerpt Available


Cross-Industry Field Sales Force Excellence 
As product and service differentiation becomes more difficult to achieve - in the dynamic global marketplace - effective sales channels that guarantee direct access to business-to-business customers are becoming more strategically important to growing and defending market share... (ID SM-172)
Companies Profiled: AAA, Abbott, Allergan, Ayurvet, more ...
Price: $3615.00   Free Excerpt Available


Medical Science Liaisons: Gaining Access and Forging Relationships with Key Opinion Leaders 
STUDY OVERVIEW As companies compete for the attention of physicians, key opinion leaders (KOLs) and thought leaders, they increasingly use medical science liaisons (MSLs) to build and strengthen KOL relationships... (ID PSM-234)
Companies Profiled: Astrazeneca, Axcan Pharma Inc., Boehringer Ingelheim, Bristol-Myers Squibb, more ...
Price: $2800.00   Free Excerpt Available


U.S. Sales Communications Excellence: Resources, Structure and Processes to Optimize Pharmaceutical Sales Communications 
STUDY OVERVIEW Sales force performance significantly impacts growth and bottom line results... (ID PSM-225)
Companies Profiled: Centocor, Sanofi-aventis, Adams Respiratory Therapeutics, Inc., more ...
Price: $2495.00   Free Excerpt Available


Managing Sales Training to Accelerate Speed to Productivity 
Though effective sales training is a valuable investment, it is being cut back out of economic necessity... (ID PSM-219)
Companies Profiled: Abbott Laboratories, Nicor Gas, Wyeth, Allergan, more ...
Price: $2495.00   Free Excerpt Available


Best Practices in Medicaid Sales 
Medicaid is a unique market, requiring reps and sales managers to have their own plan for selling effectiveness... (ID SM-139)
Industries Profiled: Manufacturing, Medical Device, Pharmaceutical, Financial Services
Price: $2421.00   Free Excerpt Available


Sales Management: Conquering the Field 
Maximize your sales force's potential by training reps to improve sales tactics and build productive client relationships... (ID SM-133)
Companies Profiled: a leading international pharmaceutical company, A leading international pharmaceutical company, A Leading Pharmaceutical Company, A Leading Pharmaceutical or Health Care Company, more ...
Price: $1975.00   Free Excerpt Available


Focusing The Field: Best Practices in Managing Pharmaceutical Sales Data Inquiries 
Better manage sales data and their resulting inquiries to streamline sales operations and to build and retain a high level of morale... (ID SM-168)
Companies Profiled: Eli Lilly, GlaxoSmithKline, Janssen, Novartis, more ...
Price: $1930.00   Free Excerpt Available


Increasing Sales Productivity Through Superior Performance Management 
This Best Practices® Benchmarking Slide Report provides insights from 13 companies across 16 countries captured through survey and interviews on how to best structure and deploy global sales forces and to measure sales representative performance to best increase sales productivity... (ID PSM-200)
Companies Profiled: AstraZeneca, Berlex, Boehringer Ingelheim, Eli Lilly, more ...
Price: $1891.00   Free Excerpt Available


Excellence in Pharmaceutical Contracting & Pricing 
Contracting and pricing organizations within pharmaceutical and medical device companies provide vital services to their companies but face a challenge in communicating their value to internal customers... (ID POP-209)
Companies Profiled: Abbott Laboratories, Amgen, Baxter Healthcare, Bayer, more ...
Price: $1878.00


District Manager Performance Management: Recruiting, Career Path & Succession Planning 
Learn the importance and benefits of district manager recruiting excellence and provides statistics profiling recruiting processes at key companies... (ID PSM-207)
Price: $1798.00


Targeting Pharmaceutical Customers through Market Segmentation 
Drive demand with world-class segmentation research methods that create new paths to customers... (ID SM-128)
Companies Profiled: A Leading Pharmaceutical Company, Sanofi-aventis, AstraZeneca, GlaxoSmithKline, more ...
Price: $1654.00   Free Excerpt Available


Best Practices in Sales Force Automation 
Select, design, and implement automated systems to enhance sales force productivity and effectiveness... (ID SM-116)
Companies Profiled: 3M, Sanofi-aventis, Accu-Tech Corp, American Express, more ...
Price: $1626.00   Free Excerpt Available


Coordinating People, Resources and Activities for Sales Team Effectiveness 
Benefit from specific operational recommendations as well as guiding principles for success... (ID PSM-209)
Companies Profiled: AstraZeneca, Sanofi-aventis, Pfizer, Novartis, more ...
Price: $1499.00


Benchmarks for Excellence in Account Management 
Account Management organizations face the increasing challenge of delivering and communicating business value and impact to their internal and external customers... (ID PCS-208)
Companies Profiled: Abbott Laboratories, Baxter Healthcare, Boston Scientific, CenterStone Technologies, more ...
Price: $1362.00   Free Excerpt Available


Pathways to Pharmacy Relations Excellence 
Benefit from specific financial and operational recommendations as well as guiding principles for success... (ID PSM-202)
Price: $1124.00


Building Pharmaceutical Brand through Continuing Education Programs 
Deliver education to health care providers to build stronger customer relationships and ultimately drive market share growth... (ID SM-126)
Companies Profiled: Bristol-Myers Squibb, 5 Leading Pharmaceutical Companies that wished not to be named, AstraZeneca, Bayer, more ...
Price: $1000.00   Free Excerpt Available


Managing A Sales Force Expansion 
Get insights on sales force expansion tactics gathered through interviews with executives at nine top pharmaceutical companies... (ID PSM-208)
Price: $795.00


National Sales Director's Roles & Responsibilities 
Benefit from specific sales management recommendations as well as guiding principles for success... (ID PSM-206)
Price: $795.00


Best Practices in Managed Care Sales Force Training 
Focus on effective sales management with training methods that develop excellent managed care account representatives, sales managers and sales representatives... (ID HR-43)
Price: $594.00   Free Excerpt Available


Best Practices of Sales Collateral Organizations 
Master the communication methods and investment patterns that distinguish successful sales collateral organizations... (ID SM-123)
Companies Profiled: A Leading Service Company, Cisco Systems, Pitney Bowes, Ritz-Carlton, more ...
Price: $250.00   Free Excerpt Available


 


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