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Sales and Marketing > Strategic Alliances
Strategic Alliances Research

Profitable Partnerships: Developing Excellence in Alliances 
Competition to secure inlicensing deals for the most promising new compounds is increasing, and the balance of power between big Pharma companies and small biotechs in these deals is shifting... (ID OP-98)
Companies Profiled: Aderis, Atherogenics, Atrix, Bristol-Myers Squibb Medical Imaging, more ...
Price: $5776.00   Free Excerpt Available
Driving Growth through New Product Planning and Strategic Alliances 
Drive overall growth through a well-managed portfolio by addressing current and long-term needs in your company's new product planning and strategic alliance systems... (ID SM-135)
Companies Profiled: Amgen, Eli Lilly, Janssen, Pfizer
Price: $5622.00   Free Excerpt Available
Best Practices in Pharmaceutical Alliances and Co-Promotions 
Improve the quality and efficiency of sales partnerships by excelling in the vital practices of co-promotions... (ID SM-117)
Companies Profiled: A Leading Financial Services Firm, A Leading Marketing Firm, A Leading Pharmaceutical Company, A Leading Pharmaceutical Firm, more ...
Price: $4952.00   Free Excerpt Available
Innovations in Patient-Focused Initiatives: Case Studies in Reaching, Engaging and Supporting Patients 
With so much riding on the consumers’ acceptance of a product, it is only logical to have in place initiatives that focus on the unfulfilled needs of the consumer population when designing marketing strategies... (ID PSM-239)
Companies Profiled: Acorda Therapeutics, Sanofi-aventis, Amgen, Bayer, more ...
Price: $4575.00   Free Excerpt Available
Serving the Healthcare Needs of Employers: Employer Market Strategies and Tactics 
Forward-thinkers in the biopharmaceutical industry recognize employers as true payers of healthcare, ready to assume a more active role in healthcare decision making... (ID PSM-237)
Companies Profiled: Alcon Labs, Abbott, Bayer Healthcare, Boehringer Ingelheim, more ...
Price: $3395.00   Free Excerpt Available
Bolstering Product Portfolios: Resources, Structure and Process for Effective In-licensing Organizations 
Gain insight into how to structure in-licensing organizations, develop processes that facilitate the ability to identify the best opportunities and move smoothly from initial contact to binding agreement... (ID OP-93)
Companies Profiled: AstraZeneca, Sanofi-aventis, Bristol-Myers Squibb, Genentech, more ...
Price: $3328.00   Free Excerpt Available
Pharmaceutical & Diagnostic Companies: Can They Work Together? 
Help your organization understand the various nuances involved in creating successful partnerships between diagnostic and pharmaceutical companies... (ID SM-160)
Companies Profiled: Abbott Laboratories, AstraZeneca, bioMerieux, Bayer, more ...
Price: $2709.00   Free Excerpt Available
Internal Communication Excellence: Engaging Middle Managment to Align with Senior Leadership and Energize the Front Line 
In this competitive marketplace, organizations need effective internal communication practices to ensure that critical leadership messages around products, strategy and goals are successfully conveyed to employees... (ID POP-243)
Companies Profiled: British Petroleum, AAI Development, MSA, GlaxoSmithKline , more ...
Price: $1950.00   Free Excerpt Available
Genetics Technologies and Productivity Benchmarking 
Help your organization gain an optimum market position to take advantage of emerging Genetics Technologies... (ID SM-118)
Companies Profiled: Affymetrix, Boehringer Ingelheim, Human Genome Sciences, over 40 companies profiled, more ...
Price: $1000.00   Free Excerpt Available
Best Practices in Developing and Maintaining Wholesaling Strategies 
Coordinate marketing and strategy, manage costs, and manage reseller relationships to master wholesaling strategy... (ID SM-122)
Companies Profiled: 3M, Abbott HealthSystems Division, AOL, AT&T, more ...
Price: $500.00   Free Excerpt Available
 


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