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Sales and Marketing > Marketing Management > Managing Marketing Organizations > Organizational Structure > Marketing Organization
Marketing Organization Research

Medical Device Marketing Excellence: Optimizing Group Structure and Operations 
Non-members: Click here to review a complimentary excerpt from "Medical Device Marketing Excellence: Optimizing Group Structure and Operations" STUDY OVERVIEW A dynamic and competitive medical device marketplace makes it essential for device organizations to have an effective marketing group... (ID 5182)
Companies Profiled: Stryker, Edward Lifesciences, Medtronic, CareFusion, more ...
Price: $4500.00   Free Excerpt Available
Oncology Global Strategic Marketing: Benchmarking Staffing, Structure & Service Scope 
Non-members: Click here to review a complimentary excerpt from "Oncology Global Strategic Marketing: Benchmarking Staffing, Structure & Service Scope" STUDY OVERVIEW Charged with overseeing global marketing and early product commercialization activities, Global Strategic Marketing (GSM) organizations in oncology face crowded markets that require high performance to be successful... (ID 5161)
Companies Profiled: Abbott Laboratories, Astellas, AstraZeneca, Baxter Oncology GmbH, more ...
Price: $3200.00   Free Excerpt Available
Winning Brand Team Management: Best Practices in Structure, Organization and Leadership 
Non-members: Click here to review a complimentary excerpt from "Winning Brand Team Management: Best Practices in Structure, Organization and Leadership" STUDY OVERVIEW Revenue in biotechnology and pharmaceutical companies is driven by product sales... (ID 5044)
Companies Profiled: Abbott, Wyeth, TAP, Takeda, more ...
Price: $3205.95   Free Excerpt Available
The Economics of CME: Key Issues in Grants Funding and Pharma-Provider Collaboration 
Non-members: Click here to review a complimentary excerpt from "The Economics of CME: Key Issues in Grants Funding and Pharma-Provider Collaboration" STUDY OVERVIEW Teaching hospitals and medical associations responsible for Continuing Medical Education (CME) programs for physicians will face pressing challenges in the coming years, particularly in terms of funding... (ID 5042)
Companies Profiled: Alcon Labs, Amylin, AstraZeneca, Baxter, more ...
Price: $1995.00   Free Excerpt Available
Continuing Medical Education: Best Practices in Content Delivery 
Non-members: Click here to review a complimentary excerpt from "Continuing Medical Education: Best Practices in Content Delivery" STUDY OVERVIEW As new therapies emerge, Continuing Medical Education (CME) programs enable doctors and other front-line practitioners to discover and adopt the treatment options most beneficial to their patients... (ID 5038)
Companies Profiled: Alcon, Amylin, AstraZeneca, Baxter, more ...
Price: $3152.00   Free Excerpt Available
Continuing Medical Education: Trends in Structure and Functional Management 
Non-members: Click here to review a complimentary excerpt from "Continuing Medical Education: Trends in Structure and Functional Management" STUDY OVERVIEW The trend toward greater transparency in physician interactions has affected how companies approach Continuing Medical Education (CME)... (ID 5037)
Companies Profiled: Alcon Labs, Amylin, AstraZeneca, Baxter, more ...
Price: $2890.00   Free Excerpt Available
Managed Markets Market Research: Effective Structures & Activities for Gaining Maximum Payer Access & Insight 
Non-members: Click here to review a complimentary excerpt from "Managed Markets Market Research: Effective Structures & Activities for Gaining Maximum Payer Access and Insights" Study Overview Commercial success of pharmaceutical products today depends increasingly upon understanding the needs of the commercial and government payers in the highly-influential Managed Markets sector... (ID 5025)
Companies Profiled: Abbott Laboratories, Ther-Rx, Xanodyne Pharmaceuticals, Novo Nordisk, more ...
Price: $3995.00   Free Excerpt Available
Performance Benchmark: Optimizing Marketing Staff Levels to Drive Growth 
Non-members: Click here for a complimentary excerpt of "Performance Benchmark: Optimizing Marketing Staff Levels to Drive Growth... (ID 5021)
Companies Profiled: Abbott, Pharmacopeia, American Regent, Cardinal Health, more ...
Price: $3500.00   Free Excerpt Available
Educating the Market: Creating Value through Support of Continuing Medical Education 
Non-members: Click here for a complimentary excerpt of Educating the Market: Creating Value through Support of Continuing Medical Education... (ID 4995)
Companies Profiled: Alcon, Novo Nordisk, Roche, HemoCue, more ...
Price: $5995.00   Free Excerpt Available
Designing Effective Pharmaceutical Brand Teams: Structure, Governance, Performance and Operations 
Non-members: to download a complimentary excerpt of this study, please click here... (ID 4976)
Companies Profiled: Abbott, Bayer Schering AG, Cephalon, Merial, more ...
Price: $3495.00   Free Excerpt Available
Structuring Pharmaceutical Market Analytics to Support Product Growth 
Non-members: Click here to sign-up for a complimentary tour of "Structuring Pharmaceutical Market Analytics to Support Product Growth" STUDY OVERVIEW In today’s highly competitive pharmaceutical industry, Market Analytics (see Key Definitions below) functions play a key role in charting a course that helps companies avoid pitfalls and increase profits... (ID 4974)
Companies Profiled: Abbott Laboratories, Alcon, Amgen, Amylin, more ...
Price: $1432.00
Marketing: Staffing and Resource Metrics 
NonMembers: Download a complimentary excerpt of "Marketing: Staffing and Resource Metrics," including sample findings, metrics, and data charts by clicking on the following link: http://www3... (ID 4904)
Companies Profiled: Experian, MetLife, Principal Financial Group, Sandy Spring Bank, more ...
Price: $3793.00   Free Excerpt Available
"Rightsizing" Administrative Support for Pharma Commercial Operations and Brand Teams 
Overview At many pharmaceutical and biotechnology companies, ongoing cuts in administrative staff headcount have begun to impact brand and product manager effectiveness... (ID 4875)
Companies Profiled: AstraZeneca, Sanofi-aventis, GlaxoSmithKline , Merck, more ...
Price: $824.00
Benchmarks for the Pharmaceutical Market Research Function 
Study Overview Pharmaceutical market research, commercial analysis and business research departments struggle to find the right balance between centralization across and within countries and decentralized or independent local control in both the funding sources and focus of the department... (ID 4686)
Companies Profiled: Abbott Laboratories, Eli Lilly and Company, AstraZeneca Pharmaceuticals, 3M Pharmaceuticals, more ...
Price: $801.00
The Medical Affairs Function: Characteristics of Superior Organizational Structures 
Study Overview Market and regulatory pressures, competition and globalization are influencing how pharmaceutical companies are organizing their medical affairs department... (ID 4630)
Companies Profiled: Abbott, Sanofi-aventis, GlaxoSmithKline , Amgen, more ...
Price: $1744.95
Developing Market Research Talent Through Training and Career Path Planning 
Study Overview High-performance market research organizations must attain several objectives to build organizational expertise over the long term... (ID 4589)
Companies Profiled: AstraZeneca, Sanofi-aventis, Zurich North American, Towers Perrin, more ...
Price: $823.95
Bolstering Market Research Departmental Efficiency 
Study Overview Market research leaders wrestle with the challenges of optimally assigning staff to the portfolio of market research projects and knowing when to outsource activities to vendors... (ID 4587)
Companies Profiled: AstraZeneca, Sanofi-aventis, Zurich North American, Towers Perrin, more ...
Price: $949.95
Managing Staffing Resources of Market Research Organizations 
Study Overview Market research leaders manage workloads in terms of departmental resource demands and project business importance... (ID 4586)
Companies Profiled: AstraZeneca, Sanofi-aventis, Zurich North American, Towers Perrin, more ...
Price: $522.95
Enhancing Business Value: Turning Data into Intelligence and Market Insights 
Study Overview Transforming data into useful intelligence is a central challenge that managers of market research organizations face... (ID 4585)
Companies Profiled: AstraZeneca, Sanofi-aventis, Zurich North American, Towers Perrin, more ...
Price: $949.95
Increasing the Credibility and Value of Market Research Departments 
Study Overview High-performance market research organizations transcend traditional roles as technical support services... (ID 4584)
Companies Profiled: AstraZeneca, Sanofi-aventis, Zurich North American, Towers Perrin, more ...
Price: $768.95
Driving the Business Impact of Market Research Organizations through Global Cross-Unit Collaboration 
Study Overview Leadership’s role is evident in high-performing market research organizations... (ID 4583)
Companies Profiled: AstraZeneca, Sanofi-aventis, Zurich North American, Towers Perrin, more ...
Price: $949.95
 


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