Brand Management Research
Benchmarks for the Pharmaceutical Market Research Function
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Better understand how leading pharmaceutical companies organize, staff, fund and focus their market research departments for maximum effectiveness... (ID PSM-201)
Companies Profiled: Abbott Laboratories, Merck, AstraZeneca Pharmaceuticals, Eli Lilly and Company, more ...
Price: $961.00
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Pharmaceutical Brand Leadership: Getting There and Staying on Top
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Why do some pharmaceutical brands fail and others succeed? This study identifies exact factors driving some brands such as Celebrex and Lipitor to the front of the pack in their therapeutic classes and what kept these brands at #1... (ID PSM-210)
Companies Profiled: AstraZeneca, Sanofi-aventis, Abbott Laboratories, Amgen, more ...
Price: $1840.00
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Direct-to-Consumer Pharmaceutical Marketing: Growing Market Success
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Win the consumer marketing battle with effective marketing activities, team structures, marketing spend levels, and means of measurement... (ID SM-125)
Companies Profiled: A Financial Services Firm, A Leading Advertising Firm, A Leading Manufacturer, A Leading Pharmaceutical Company, more ...
Price: $2173.00
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Developing the High-Performance Market Research Function
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Market research departments increasingly face this challenge to their primary roles: evolving from providers of support-level data to highly-valued business advisors for strategic decision-making... (ID SM-169)
Companies Profiled: AstraZeneca, Sanofi-aventis, Zurich North American, Towers Perrin, more ...
Price: $7949.00
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