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Automation & Outsourced Personnel Enhance Market Research Performance


CHAPEL HILL, N.C. - Nov. 22, 2013 -
Market research teams have recently been faced with the challenge of remaining innovative in the midst of budget restrictions and headcount constraints. Along with these setbacks, teams must also find ways to support new products and regularly generate a significant number of secondary reports. In today's dynamic biopharmaceutical marketplace, leaders must enhance efficiency while simultaneously keeping costs down.

Recent research from benchmarking firm, Best Practices, LLC found that market research executives can gain critical efficiencies through the shrewd use of outsourced personnel and system automation. Currently, 73% of surveyed companies use outsourced personnel for some type of market research. A solid majority (63%) of market research groups have also succeeded in automating some facet of their function.

The report, "Market Research Efficiency Benchmark: Using External Personnel and Automation To Maximize Market Research Effectiveness," offers key insights on how to maximize efficiency and maintain a lean internal headcount in the face of an increased workload. Executives can utilize this data to better understand the prevalence, strengths, and weaknesses of outsourcing work in different functional areas.

Key issues addressed in the research include:

  • Using external personnel (especially for secondary research) to maximize efficiency & maintain lean internal headcount.
  • Automating market research processes for efficient report generation and better knowledge management
  • Methods used to implement and manage automated systems

This benchmarking research drew participation from 22 executives representing 19 leading biopharmaceutical organizations. In addition, deep-dive executive interviews were conducted with 7 selected respondents to gather qualitative data and insights.

To access the full report or to download a complimentary summary containing insights found in this report, click here.

For more information on other recent primary research studies, contact us at 919.403.0251 or visit our website at http://www.best-in-class.com.


 
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