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Best Practices in Creating High-Value Competitive Intelligence Functions in the Healthcare Marketplace

CHAPEL HILL, N.C., June 26, 2015 /PRNewswire/ -- The Competitive Intelligence (CI) function helps companies to make better decisions, anticipate threats, plan effectively in a rapidly-changing marketplace, and avoid corporate risk. Despite this, the true value of the CI function is still poorly understood by senior leadership in many companies.

Competitive Intelligence functions continue to be subject to a periodic ebb and flow of corporate resources, as the perceived value of the function changes within individual organizations. Interviewed Competitive Intelligence leaders from a recent study by benchmarking firm, Best Practices, LLC, agreed that the constant flux makes it difficult to maintain lasting relationships and generate influence.

The related report, "How Successful Companies Create and Develop a High-Value CI Function to Drive Better Business Decisions," will provide executives with innovative methods for improving the strategic role and impact of the CI function within the pharmaceutical and related industries.

Key study topics include:
  • Sources & Activities
  • Budget & FTE Levels
  • Uses of Third Party Vendors
  • Top 5 CI Employee Skills
  • CI Evolution & Trends
  • Structure & Leadership
  • Best Practices & Lessons Learned

This benchmarking research drew participation from 35 Competitive Intelligence leaders from 32 companies in the healthcare industry. Research analysts also conducted six deep-dive interviews with selected benchmark participants.

To access the full report, or to download a complimentary summary containing insights found in this report, click on the following link:

For more information on other recent primary research studies, contact us at 919.403.0251. For related research, visit our Best Practices, LLC website at


Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations. Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.

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