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Building a Best-in-Class Pharma Global Brand Website

CHAPEL HILL, N.C., Dec. 19, 2014 /PRNewswire/ -- In today's increasingly global marketplace understanding how to optimize a product's web presence to reflect the needs of a global marketplace is critical. Brand websites, in particular, must meet the needs of key stakeholders while recognizing regional differences in regulations and culture.

According to recent research by benchmarking firm, Best Practices, LLC, more than half of the participating companies averaged more than $100,000 in annual spending on website development and maintenance. If an organization isn't frequently refreshing and referencing its webpage, it is dramatically impacting the potential success of a critical customer-facing medium.

The related report, "Optimizing Global Brand Websites," illustrates how to best leverage the global online presence of a product at launch. The research also investigates emerging trends and includes valuable insights and metrics around resources, web content creation and review, objectives and performance measurement.

Key study topic areas include:
  • Resources and Activity Timing
  • Website Content Creation, Approval and Review
  • Website Structure and Factors Shaping Development
  • Website Objectives, Functions and Performance Metrics
  • Website Optimization Best Practices and Lessons Learned

Research participants included 25 executives and managers from 18 different pharmaceutical and biotech companies. Respondents represented more than a dozen therapeutic areas.

To access the full report, or to download a complimentary summary containing insights found in this report, click on the following link:

For more information on other recent primary research studies, contact us at 919.403.0251. For related research, visit our Best Practices, LLC website http:/


Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations. Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.

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