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Current & Future Trends in Physician E-Sampling

CHAPEL HILL, N.C., Dec. 5, 2014 /PRNewswire/ -- In today's competitive marketplace, many pharmaceutical companies recognize the need for alternative ways to supply physicians and their patients with samples of prescription medications. One approach that has gained momentum in the last several years is physician E-sampling - a program that enables physicians to order and manage prescription samples online.

While some companies have made substantial forays into the world of physician e-sampling, usually as a supplement to traditional sampling, others have done less in this area. This is important when you consider that 30% of patients in the United States are more likely to fill a prescription after initially receiving a sample from a physician.

"Current & Future Trends in Physician E-Sampling: Managing for Superior Sales, Access, Service & Cost Benefits" is a primary research report by benchmarking firm, Best Practices, LLC. The research includes an array of E-sampling program benchmarks that document the current state of this important tactic at leading pharmaceutical organizations, such as E-sampling prevalence, volume, budget, allocated FTEs, and performance measurement.

Key study objectives were:
  • Benchmarking how pharmaceutical companies organize their efforts in E-sampling
  • Identifying common organizational structures, budgets, and performance measurement processes
  • Gaining insights into trends, challenges, and lessons learned in this tactic

This report will help organizations improve the efficiency and effectiveness of their E-sampling programs through the benchmarks provided by 31 leaders at 22 organizations, including nine of the Top 25 pharma companies.

To access the full report, or to download a complimentary summary containing insights found in this report, click on the following link: http://www3.best-in-class.com/rr1133.htm.

For more information on other recent primary research studies, contact us at 919.403.0251. For related research, visit our Best Practices, LLC website http:/www.best-in-class.com/.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations. Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.

 
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