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Effective Communication Options to Increase Organizational Effectiveness
CHAPEL HILL, N.C. – February, 17 2012. Communication channels are becoming increasingly plentiful in today’s environment, forcing organizations to seek the ones that drive efficient performance, increase profitability and raise consumer loyalty.

With so many communications options, companies need to identify which external and internal communication strategies are most effective, and how to best use them.

Best Practices LLC’s benchmarking report, Communication Excellence: Tactics Used by Executives to Increase Organizational Effectiveness highlights the preferred communication channels for external and internal communications as chosen by some of the world’s leading organizations.

71% of respondents utilize search engines, such as Google, on a daily basis to seek information; most prefer to digest business e-mails early in the morning before their daily business operations begin.

For more information, sample practices and graphics from this report, download a complimentary excerpt at

Analysts gathered research from 183 leaders at 162 companies, including many in the Fortune 500. The report includes various organizational communication topics, including:

  • Usage Frequency on Internet Tools
  • Methods Used to Gather Information
  • Frequency of Visits/Clicks on Different Media Channels
  • Call to Action Frequency
  • Values Derived from Business Information Sources
  • Preferred Formats and Effective Tools for General Information
  • Impact of Market Communications on Purchase Decisions

Among the findings that Best Practices uncovered:
  • Press releases remain important in the pharma world. More than two-thirds of pharma participants find press releases valuable, and nearly 40% say they visit online press releases daily to stay updated.

Corporate managers who want to improve internal communications will find this report invaluable for learning what the most effective communication channels are. Leaders of marketing departments will also gain a deeper understanding of what the best communication channel is to target their audience.

For more information, contact Cameron Tew at 919-767-9246.

BEST PRACTICES, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC’s clients include all the top 10 and 48 of the top 50 global healthcare companies.

The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.

Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.

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