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Ensuring Critical Leadership Messages are Effectively Communicated Across an Organization


CHAPEL HILL, N.C. - Dec. 6, 2013 -
Organizations across all industries need effective internal communication practices to ensure that critical leadership messages around products, strategy and goals are successfully conveyed to employees. In many companies, middle management acts as the communication bridge between corporate leadership and employees.

Unfortunately, middle management can also act as a communication barrier or bottleneck that inhibits effective internal communications. Research and consulting leader Best Practices, LLC conducted a research study to spotlight winning approaches, tools, and technologies that help leadership effectively communicate to and through middle management.

The study, Internal Communications Excellence: Engaging Middle Management to Align with Senior Leadership and Energize the Front Line, measures the effectiveness of different communication message types, channels used, and sending frequencies. It also addresses the role of communication skills in hiring, evaluating and training middle managers.

The study:

  • Spotlights winning approaches, tools, and technologies that help leadership effectively communicate to and through middle management
  • Illustrates how to frame messages in such a way that they are retained
  • Showcases new, critical trends emerging regarding technology and communication
The study results are based on survey responses from a total of 26 communication leaders representing 23 leading national and global organizations.

To access the full report or to download a complimentary summary containing insights found in this report, click here.

For more information on other recent primary research studies, contact us at 919.403.0251 or visit our website at http://www.best-in-class.com.


 
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