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Medical Affairs Role in Thought Leader Education is Key Success Factor for New Product Launches in the Pharmaceutical Industry
CHAPEL HILL, N.C., July 2, 2015 /PRNewswire/ -- New product launches are critical events for the pharmaceutical industry. Because of its leading role in educating thought leaders about new products, Medical Affairs is one of the functions that can heavily influence how well a new therapy performs at launch.
According to a new study from research and consulting leader Best Practices, LLC, critical aspects of launch support that Medical Affairs leaders need to focus on are early stage thought leader (TL) interaction, successful TL targeting, alignment of commercial training to demands of key stakeholders, and launch resource management.
"Medical Affairs' Role in Ensuring Excellence in Product Launch," highlights the launch activities and critical success factors that go into providing effective Medical Affairs launch support for new products.
Key study objectives included:
- Illustrating how Medical Affairs is involved in the launch process in leading Pharma and Biotech companies
- Highlighting strategies for effective thought leader (TL) segmentation and relationship management
- Understanding challenges in managing successful Medical Affairs launch support
- Identifying industry drivers regarding new product commercialization
- Exploring critical strategies for allocating Medical Affairs launch budget effectively
Findings from this primary research project provide evidence-based insights and metrics that will serve as a reference point for Medical Affairs leaders seeking to create and execute value-based launch strategies.
Best Practices, LLC engaged 28 executives from 24 leading biopharmaceutical companies within mature markets. Research analysts also conducted deep-dive interviews with five selected Medical Affairs executives.
To learn more about this report, download a complimentary report excerpt at http://www3.best-in-class.com/rr1362.htm.
For related research, visit our Best Practices, LLC Web site at www.best-in-class.com/.
ABOUT BEST PRACTICES, LLC
Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.
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