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Medical Device Study Delivers Marketing Budget and Staffing Metrics to Promote Efficient Use of Resources

CHAPEL HILL, N.C. – March 16, 2012. A dynamic and competitive medical device marketplace makes it essential for device organizations to have an effective marketing group. However, creating and maintaining an efficient and effective marketing organization is increasingly challenging due to a stringent regulatory environment and competitive challenges. In this setting, marketing groups count on their own internal effectiveness and efficiency to remain productive.

Research and consulting firm Best Practices, LLC recently published a new report - "Medical Device Marketing Excellence: Optimizing Group Structure and Operations" - to help medical device marketing executives evaluate their groups to ensure they remain properly staffed and focused to maximize their productivity.

The study presents medical device marketing benchmarks around budgets, and staffing (by geography and company revenue). It also reviews how marketing functions are organized and highlights anticipated trends such as increased or decreased spending and staffing on a range of marketing activities. There is also a chapter dedicated to qualitative insights based on in-depth interviews with selected participants.

Marketing executives at medical device companies can use this study to compare their structure and resource levels with leading organizations.

This study contains two segments, large companies and emerging companies, to help inform marketing leaders from both large and small companies. This 68-page report contains more than 400 metrics and is based on research and information provided by 15 medical device leaders from 15 companies.

To access the full report or to download a complimentary summary containing insights found in this report, click on the following link:

For more information on this study or other recent primary research studies, contact us at 919.403.0251 or at

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC’s clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.

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