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New Study Highlights How to Effectively Deploy iPads to Medical Science Liaisons (MSLs)

CHAPEL HILL, N.C., Feb. 20, 2015 /PRNewswire/ -- New technologies are changing how Medical Science Liaisons (MSLs) interact with physicians and other thought leaders. MSLs use tablets to not only share important disease and therapy information with physicians, but also to help field medical specialists to better coordinate their HCP interactions.

According to recent research by benchmarking firm, Best Practices, LLC, proper planning and training for MSLs on iPad usage is essential for success. While the study found that 92% of MSLs used iPads to present data to Key Opinion Leaders (KOLs), only 12% receive training on presentation skills. Reducing this gap should help to improve the effectiveness of MSL presentations.

The related report, "The iPad: How MSLs Use It to Deliver Science and Data to HCPs," provides leaders with implementation plans, application strategy and evaluating measures that will equip executives to enhance MSL performance and successfully realize corporate investment in iPads.

Key topics addressed include:
  • Training
  • Content Delivery & Usage
  • Syncing Tablets with CRM Systems
  • Security & Compliance Concerns
  • Measuring Effectiveness
  • Challenges & Best Practices

This benchmarking research drew participation from 25 Medical Affairs leaders at 18 companies through a benchmarking survey instrument. All participants share leadership and oversight of Medical Science Liaison (MSL) groups at their companies.

To access the full report, or to download a complimentary summary containing insights found in this report, click on the following link:

For more information on other recent primary research studies, contact us at 919.403.0251. For related research, visit our Best Practices, LLC website at


Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations. Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.

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