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Though Vital to Educating Doctors on New Products, Pharma "Med Ed" Groups Working Under Huge Internal & External Constraints

CHAPEL HILL, N.C. - June 18, 2013. Recent regulatory and budget challenges have made it more and more difficult for Medical Education groups at large pharmaceutical companies to effectively educate doctors and other healthcare practitioners on the safe and effective use of their new products. With the pressure to reduce budgets mounting within the pharma industry, it is crucial that these "Med Ed" groups find practical, economical methods of reaching healthcare professionals.

To address the changes that are transforming the Medical Education area throughout the healthcare landscape, research and consulting firm Best Practices, LLC developed the critical new study "Benchmarking Critical Program Trends Transforming the Medical Device and Biopharmaceutical Marketplace." This field research investigates emerging trends regarding funding, delivery channels, program effectiveness, and value drivers related to the Medical Education function.

Key study topics include:

  • Funding channels utilized by Medical Education groups
  • Effectiveness of different Medical Education program types and delivery channels
  • Use of multi-disciplinary Medical Education programs
  • Trends in grants to professional societies/associations for accredited and non-accredited education programs
  • Rating of company professionals most valued by physicians for education
  • Future trends in Medical Education programs and technology

The full 120-page report contains over 500 valuable benchmark metrics that will equip executives with the critical data needed to make informed decisions. The study identifies current program and funding trends that will allow Medical Education leadership to evaluate their organization's resource levels relative to other market leaders.

This benchmarking research drew participation from 32 Medical Education executives and managers from 31 leading global pharmaceutical and medical device companies. In addition, deep-dive interviews were conducted with five selected respondents to gather additional insights.

To learn more about this report, download a complimentary report excerpt, click here.

For more information on other recent primary research studies, contact us at 919.403.0251, or visit our website at Check out our new blog at for more industry trends and topics!

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