New Study Explores Medical Affairs Capabilities in Mature and High-Growth Markets
CHAPEL HILL, N.C. - Aug. 23, 2013 - High-performing pharmaceutical and medical device companies are continually adjusting their Medical Affairs structures to cope with industry and market changes. As the global healthcare landscape continues to expand, Medical Affairs executives must build and maintain strong relationships with physicians and other key members of the medical community across the ever-growing worldwide marketplace.
A new study by leading research and consulting firm Best Practices, LLC examines critical Medical Affairs capabilities in not only mature markets, but also emerging markets and India in particular. Medical Affairs has grown into a global function, especially in India where 89 percent of the companies that participated in the research study have established dedicated Medical Affairs groups in their organization.
To address the needs of Medical Affairs leaders in mature markets as well as developing markets, the study, "Building Best-in-Class Medical Affairs Capabilities In India- A Case Study For High-Growth Emerging Markets," provides executives with need-to-know comparative metrics, executive insights and best practices from Medical Affairs leaders throughout the healthcare industry.
Key topics addressed in the report will:
- Illustrate How Leading Global and Indian Pharma & Medical Device Companies Structure & Organize Their Medical Affairs Functions Based On Industry & Market Changes
- Identify Trends Expected To Impact The Allocation Of Resources Across Different Medical Affairs Functions.
- Analyze How Regulatory Requirements Are Internalized And Managed By Medical Affairs.
- Describe The Success Factors And Top Current Challenges Regarding Global & Indian Medical Affairs.
- Identify What Percentage Of Medical Affairs Budget Leading Companies Allocate To Outsourcing.
- Trace How Successful Medical Affairs Organizations Work Cross-Functionally To Enhance Effectiveness.
This benchmarking research drew participation from 68 Medical Affairs leaders at 50 top pharmaceutical and medical device companies across mature global markets. In addition, the study presents a segment from India-based organizations.
To access the full report or to download a complimentary summary containing insights found in this report, click here.
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