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Role of Medical Science Liaisons Shifting in Healthcare Industry

CHAPEL HILL, N.C., Sept. 19, 2014 /PRNewswire/ -- Medical science liaisons (MSLs) play a critical role in forging relationships with key opinion leaders (KOLs) who can provide essential insights into the market and competition. Despite the critical nature of the MSL function, the changing regulatory environment has created many challenges, including altering the landscape for creating and maintaining KOL and physician relationships.

According to research, the oversight responsibility for the MSL function is increasingly shifting from Directors to Vice Presidents, a jump in levels reflecting the growing importance of the MSL role in healthcare. Now, more than ever, leaders must continually re-assess their MSL management practices to be successful in this competitive environment.

The related research report, "Roles, Resourcing and Management of Medical Science Liaisons," provides MSL leaders with key metrics to help them create and maintain an effective MSL group. The 78-page report presents 2011 data compared to 2009 on an array of critical activities that provide insights into how MSLs can build strong, productive relationships with KOLs and physicians.

Key topics covered in this report include:
  • Benchmark Pre and Post-Launch Service Activities
  • Identify Drivers of Group Size & Focus
  • Gain insight into Structuring & Aligning Medical With Sales Organizations
  • Identify Optimal Call Frequencies and Service Levels with Thought Leaders
  • Identify Relationship Management Standards of Excellence
  • Value Associated with MSL
  • Budget Allocation to MSLs

The research project included observations and insights from 27 leaders with 24 companies, including 10 of the Top 20 pharma organizations.

To access the full report, or to download a complimentary summary containing insights found in this report, click on the following link:

For more information on other recent primary research studies, contact us at 919.403.0251. For related research, visit our Best Practices, LLC website at


Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations. Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.

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