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Study Outlines How to Ensure the Effective Deployment of iPads among Managed Markets Teams in the Pharmaceutical Sector

CHAPEL HILL, N.C., Sept. 26, 2014 /PRNewswire/ -- As technology continues to evolve, companies are looking for ways to adopt processes and tools that will improve marketplace penetration. While the iPad has emerged as a key tool for sales teams at biopharmaceutical and medical device companies, its adoption within managed markets teams has been slower.

However, new research has shown that the iPad can have an impact on the effectiveness of managed markets teams, according to research and consulting leader Best Practices, LLC.

Still, deploying iPads into the field requires significant planning, resources and training to make the investment a success. To identify best practices for deploying and integrating the iPad as an innovative tool for managed markets teams, Best Practices, LLC conducted a study that focused on issues of training, systems integration and application development for the iPad.

Given the expanding role of technology and the increased usage of iPads by managed markets teams, it's critical for organizations to measure the effectiveness of these new devices and to ensure they are creating value for both the customer groups and the internal teams. Consequently, the study also investigates the productivity applications organizations are utilizing to drive territory management and overall sales force effectiveness. In addition, the research provides insights into the monitoring and oversight that is necessary to ensure security and compliance of the iPad.

The 67-page report - Deploying the iPad or Android-Based Tablet to Managed Markets Teams: Benchmarking Training and Effectiveness - is focused on valuable metrics surrounding iPad field usage as well as the utilization of CRM and CLM software for increased productivity. Executives can use this study to better evaluate their iPad strategy while ensuring their security procedures protect confidential information.

Key topics addressed in this report include:
  • Training for iPad Devices
  • iPad Integration and Systems Development
  • Productivity Applications for iPads
  • Field Usage and Measuring Effectiveness
  • iPad Security and Compliance
  • Top Challenges and Keys to Success for Successful iPad Deployment

The research is based on the insights of 17 leaders from 14 companies. Analysts also conducted deep-dive interviews with participants to provide qualitative insights and lessons learned observations.

To learn more about this report, download a complimentary report excerpt at

For more information on other recent primary research studies, contact us at 919.403.0251. For related research, visit our Best Practices, LLC Web site at


Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.

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