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Alliances & Partnerships

Trends

In an effort to maximize limited resources, many forward-thinking companies are seeking strategic partnerships and alliances. In-licensing and outsourcing have helped many leading organizations increase their production flexibility and lower overhead expenses. Co-promotion deals have allowed companies to share marketing knowledge and resources for mutual gain. As more companies recognize these benefits, however, competition for favorable partners has increased, and companies increasingly feel pressure for their strategic partnerships to be profitable quickly. Moreover, in numerous industries such as pharmaceuticals, the competition for strategic allies has shifted the balance of power between large and small companies and their oftentimes conflicting interests. Executives must now be more intentional in their development of mutually compatible partnerships by deliberately seeking out partners with cultures, strategies and needs that match their own.


Our Role in Generating Value from Strategic Alliances and Partnerships

Best Practices, LLC’s Research & Consulting service is geared to support organizations seeking to identify and achieve optimal performance. Our quantitative research highlights organizational goals, while our qualitative research enables executives to develop a road map to achieve these performance targets. We address all areas of Alliances and Partnerships, including:

  • Deal Making
  • Launch and Pre-Launch Activities
  • Marketing Management
  • Relationship Management
  • Sales Management

Best Practices, LLC has developed an integrated set of tools and techniques including proprietary databases, surveys, lessons-learned interviews, site visits, multi-industry assessments, insightful decision-support tools, and unparalleled access to high-level contacts at industry-leading organizations across the globe. The results are best practice research, analysis, competitiveness reviews and insights that enable organizations to evaluate their total productivity and improve growth, cost position, process design, and overall operating effectiveness.
Over the years, Best Practices, LLC has developed expertise across a broad spectrum of alliances and partnerships topics. Specific research areas include:
  • Profitable Partnerships: Developing Excellence in Alliances
  • Pharmaceutical & Diagnostic Companies: Can They Work Together?
  • Driving Growth through New Product Planning and Strategic Alliances
  • Best Practices in Pharmaceutical Alliances and Co-Promotions
  • Best Practices in Supply Base Management
  • Best Practices in Developing and Maintaining Wholesaling Strategies
  • Outsourcing Trends for I.T. Services for Supporting Pharma Sales & Marketing
  • Bolstering Product Portfolios: Resources, Structure and Process for Effective In-licensing Organizations
  • Pathways to Pharmacy Relations Excellence

Profitable Partnerships: Developing Excellence in Alliances

Competition to secure in-licensing deals for the most promising new compounds is increasing, and the balance of power between big Pharma companies and small biotechs in these deals is shifting. Larger companies can no longer expect start-up companies simply to take the most generous licensing offer without consideration of other deal factors. These smaller companies seek hard evidence of commitment and expertise in alliance partners, as well as an increased role in decision-making and commercialization of new products from their partners. These goals are often at odds from the larger firm's desire to maintain control over the marketing and sales efforts in alliances. Such natural differences in objectives can generate natural tension between large and small companies. If not handled well, challenges inherent in both co-development and co-promotion alliances can damage the health and progress of the resulting relationships. In light of the changing deal landscape and these critical alliance management issues, business development organizations at large Pharmaceutical and biotech companies alike seek to improve their own business development efforts to successfully negotiate strategic alliances that are most valuable to their goals. This Best Practices Benchmarking® Report looks at the most critical factors in managing the deal-making process.

Pharmaceutical & Diagnostic Companies: Can They Work Together?

Help your organization understand the various nuances involved in creating successful partnerships between diagnostic and pharmaceutical companies. Partnerships between pharmaceutical and diagnostic companies will become a necessity as disease knowledge expands and therapeutic interventions become more specific and customized to individual patients. Genetic discoveries and regulatory concerns have created an environment where pharmaceutical companies need diagnostic industry partners to realize the full potential of a product – or in some cases to even gain approval to market a drug in the first place. Likewise, diagnostic companies could potentially reap great benefits from partnerships in the form of increased development and marketing support for a new test, leading to quicker times to market. This Best Practices Benchmarking® Report includes findings that will help your organization understand the various nuances involved in creating successful partnerships between diagnostic and pharmaceutical companies.

Driving Growth through New Product Planning and Strategic Alliances

Drive overall growth through a well-managed portfolio by addressing current and long-term needs in your company's new product planning and strategic alliance systems. This Best Practices Benchmarking® Report profiles several top pharmaceutical companies that have demonstrated successful operating practices in the area of Pharmaceutical Sales and Marketing. By studying these companies, your organization can strengthen its own efforts to drive overall growth through a well-managed portfolio. After reading this report, you will be prepared to address current and long-term needs in your company's new product planning process and strategic alliance systems to drive the development of blockbuster products.

Best Practices in Pharmaceutical Alliances and Co-Promotions

Improve the quality and efficiency of sales partnerships by excelling in the vital practices of co-promotions. Focus areas include deal making, relationship management, and sales and marketing management. This Best Practices Benchmarking® Report contains numerous findings that will enable companies in the pharmaceutical and biotechnology sector to understand the critical success factors of alliances and co-promotions. Moreover, the findings contained in this report will enable your company and strategic partners to move knowledgeably forward toward the objective of developing its own alliance and co-promotion system.

Bolstering Product Portfolios: Resources, Structure and Process for Effective In-licensing Organizations

Gain insight into how to structure in-licensing organizations, develop processes that facilitate the ability to identify the best opportunities and move smoothly from initial contact to binding agreement. This study provides particular attention to oncology in-licensing because it is recognized as a particularly competitive and scientifically difficult area in which to win valuable deals. By examining how the best organizations operate under such demanding criteria, other in-licensing operations can apply effective methods to their own business development operations and goals. 




 


Christopher Bogan,
  President and CEO

Phone: (919)-767-9228

 Email

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Alliances & Partnerships Research Sample (ID WP-35)

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