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July 2008 Research Alert

New Research this month delivers insights into tactics and strategies that cut across an array of operations, from sales and marketing to human relations and product commercialization. The five new Best Practices, LLC studies listed below under Newly Added Research explore how leading companies in the pharmaceutical sector are working to make their operations more effective in these critical areas. Opportunities to participate in current research are also listed below.

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Newly Added Research

Note that study report and document purchases can be credited toward a membership in the Best Practice Database (http://www.bestpracticedatabase.com/), where our latest research as well as hundreds of additional concise research documents and presentations can be accessed on-demand.

Best Practice Database Documents

  • Exubera Case Study: Misjudging the Market (ID 5005)
  • Leadership Development: Finding, Growing and Retaining Top Talent: Meeting Proceedings (ID 5003)
  • Flomax Case Study: Evolving Disease State Awareness to Succeed with New Method of Action (ID 5004)

Benchmarking Reports
  • The High Performing Pharmaceutical District Sales Manager: Current Trends & Future Directions (SM-178)
  • Pharmaceutical New Product Commercialization: Preparing for Market Success (PSM-227)

Popular Database Documents

These three Best Practice Database documents have been popular studies among customers during the past two months. Click here to view abstracts for any of these studies.

  • New Product Development: Measuring and Managing Non-Value Added Activities (4987)
  • M&A Integration Excellence: What Big Pharma Companies Need to Know (4997)
  • U.S. Sales Communications Excellence: Resources, Structure and Processes to Optimize Pharmaceutical Sales (4993)

Current Surveys

The following is a list of study topics with respective participation closing dates.
  • Product Commercialization Excellence: Preparation and Management of Fixed-Dose Combination (FDC) Drug Products (July 18)
  • Benchmarking the Marketing Staff Levels that are Required to Drive Product Growth (July 15)
  • Optimizing Pre-Launch CMC Operations to Build Drug Development Excellence: Activities, Resources and Performance Measures (July 15)
  • Optimizing Sales Training Resources for Maximum Productivity in First-Year Reps (July 22)
  • Update: Roles, Resourcing and Management of Field-Based Medical Specialists (September 25)

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