Upcoming Webinars
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 The Future of the Market Research Function in Pharma CompaniesFor On-Demand Vewing - Contact Nutan Gupta at 919-767-9225
Fee : $250
As pharmaceutical, biotechnology, and medical device companies evolve over time, market research in these companies must also evolve to develop new capabilities and refine current ones in support of intelligent planning and decision-making.
Join us for this webinar to discover what forty-two representatives from 35 companies had to say about the recent trends and changes, new directions, and best practices of the market research function in their companies. This webinar will also help to define how the market research function can continue to provide value through:
Ø Market Research Roles & Responsibilities
Ø Use of Outside Resources
Ø Market Research Talent Selection & Development
Ø Metrics & Performance
Ø Best Practice
During the discussion we will also bring into focus less easily quantified dimensions of the market research function: the nature of the talent (backgrounds, experience, and leadership ability) and relationships with stakeholders (internal customers/partners).
Speaker: Cameron Tew
Cameron Tew, Executive Director Executive Director Marketing, Publishing and Research, Cameron brings extensive experience in research, analysis, management and project leadership to Best Practices. He has led a variety of pharmaceutical and biotech projects, with a particular focus on the areas of thought leadership, market research and global product launch.
The online event, which will run for 60 minutes, will offer quantitative and qualitative data from our newly released report, followed by a Question and Answer session.
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Pharmaceutical New Product Planning - Structure and Activities to Drive Growth and Profitability
For On-Demand Vewing - Contact Nutan Gupta at 919-767-9225
Fee : $250
Pharmaceutical and biotech companies are increasingly under pressure to deliver effective new products in shorter time frames while minimizing development costs. The structure, activities, and resources of New Product Planning (NPP) groups are critical to focusing new product development and optimizing product portfolios.
This webinar, based on our benchmarking research work around bio-pharmaceutical New Product Planning (NPP), will present a comprehensive model of NPP group structures while examining the role NPP groups play in launching a new product, optimal working relationship models between regional and global NPP groups, and the future of NPP function on the whole.
We invite you to join us for our webinar on “Pharmaceutical New Product Planning - Structure and Activities to Drive Growth and Profitability.” and discover what 27 New Product Planning leaders at 25 different companies across the globe had to say about the structure and activities to drive growth and profitability.
Speaker: Cameron Tew
Cameron Tew, Executive Director. Cameron brings extensive experience in research, analysis, management and project leadership to Best Practices. He has led a variety of pharmaceutical and biotech projects, with a particular focus on the areas of thought leadership, market research and global product launch.
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 Expanding a Product Portfolio Without Cannibalizing an Established Brand
For On-Demand Vewing - Contact Nutan Gupta at 919-767-9225
Fee : $195
When marketing multiple brands in the same therapeutic area, a company’s ability to position a new product to clearly differentiate it from its fellow brand and those of other competitors is a key success factor in minimizing product cannibalization. This important topic is the subject of Best Practices, LLC’s upcoming webinar entitled Expanding a Product Portfolio Without Cannibalizing an Established Brand.
This webinar will provide attendees with a detailed understanding of the effective strategies in play for marketing multiple brands for the same indication or area of use.
Join us to discover the strategies and best practices identified by 22 leading pharmaceutical, biotech and medical device companies that can be used to maximize the potential of multi-drug portfolios or franchises.
Speaker: Martha Haswell
Martha Haswell leads quantitative and qualitative research projects for Best Practices, LLC clients seeking to improve business operations through benchmarking. With 16 years of research experience, including six in the pharmaceutical sector, Martha has successfully managed studies that helped clients build or improve structures and programs within sales, marketing, information services, shared services, and market research organizations. Martha holds a bachelor’s degree in journalism and a master’s degree in information science, both from the University of North Carolina at Chapel Hill.
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 Increase Market Share by Enacting a Patient Advocacy Program
For On-Demand Vewing - Contact Nutan Gupta at 919-767-9225
Fee : $250
Patient Advocacy Groups are an important part of the process by which the marketplace is educated on new Medicines. Strong relationships with advocacy groups are particularly vital for educating the public on socially sensitive conditions and treatment options.
This webinar will detail the effective practices in patient advocacy group collaboration and relationship management. We also will share insights gathered on emerging trends and challenges, ideal structures and skill sets for pharma groups that deal with advocacy groups.
Speaker: Jeff Zimmer
Senior Research Associate Jeff Zimmer leads and manages primary research projects for Best Practices, LLC pharmaceutical clients. A former editor of the Washington Drug Letter, Jeff brings to the team 20 years of journalism experience covering such relevant business issues as the regulatory relationship between the FDA and the pharma industry.
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 Building Global Capability
For On-Demand Vewing - Contact Nutan Gupta at 919-767-9225
Fee : $250
Much has been written about globalization. And while it may seem a topic of only academic interest, the fact is that companies big and small are expanding operations and markets across the globe at an unprecedented pace, aiming to build a local presence in emerging markets, developing partnerships/joint ventures with local companies, and recruiting diverse talent.
As a participant in our recent study on Building Global Capability said, “In order to operate as a global company it is imperative that we learn to collaborate more effectively and understand the economic, legal, cultural, and societal nuances of all geographic regions to grow our business and increase revenues.”
Join us for our webinar - Building Global Capability - to discover what we found during our field research on how companies are becoming global organizations, what it takes to build global teams, and what tools and techniques are used to connect these far flung teams.
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 Optimizing KOL Relationships
For On-Demand Vewing - Contact Nutan Gupta at 919-767-9225
The use of key opinion leaders in the pharmaceutical industry is increasingly critical for both effective R&D and commercial success--especially so in times of reduced access to physicians and increased public scrutiny. Yet pharmaceutical executives and KOLs alike believe that there's plenty of room for improvement.
Our recent research into what it takes to establish and manage these relationships to the mutual benefit of pharmaceutical companies and KOLs suggests four vital areas to consider if you hope to improve these relationships.
Come discover what nearly 60 industry veterans from over 45 companies had to say about this valuable management activity and share the insights that are even now helping to optimize this vital function.
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 Trends and Future Directions for the High Performing District Sales Manager
For On-Demand Vewing - Contact Nutan Gupta at 919-767-9225
Fee: $250
Across the global pharmaceutical and biotechnology industry, economic forces are leading companies to restructure and resize their sales and marketing teams. Such changes demand adaptability, thus many companies are rethinking the role of district managers within this changing marketplace and sales model.
Join us for this webinar based on our recently completed benchmarking study and learn what 94 sales leaders from 46 top pharmaceutical and biotechnology companies working in 24 nations had to say about how the role of the pharma district sales manager has changed and will continue to evolve to drive superior sales productivity and growth.
Key webinar topics include:
Ø Sales Force Growth & Reduction Drivers
Ø Detailed Sales Model Changes
Ø Physician Access Levels
Ø Critical DM Activities & Trends in DM Responsibilities
Ø Essential DM Management, Leadership & Competency Skills
Ø Impact of Pharma Model Changes on DMs
Ø Pharma Sales Rep Licensing
Ø DM Readiness for Change
Speaker: Chris Bogan
Chris Bogan, CEO of Best Practices, LLC, is a global thought leader in the field of best practice performance improvement. Chris' Advisory work has focused on market-entry success, blockbuster product launches, marketing excellence, sales force effectiveness, and lifecycle management. Chris has spoken widely before business audiences in North America, Europe, Asia, and Latin America. He has also served as an advisor to numerous corporations, universities, governmental agencies, and management magazines on best practice and performance trends.
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 Shaping the Marketplace to Support Successful Oncology Product Launches
For On-Demand Vewing - Contact Nutan Gupta at 919-767-9225
Fee : $250
Webinar Details
Though no product launch is ever perfect, a strong model drives sales uptake through proven, focused, timely, dynamic and customer-centric programs and activities. The ultimate success of a new drug requires a complex team effort around coordination of resources and activities in order to effectively inform, educate, and prepare the entire marketplace for new products – a marketplace made up of physician and payers in addition to patients.
Come join us for our webinar on “Shaping the Marketplace to Support Successful Oncology Product Launches” and discover what 34 brand and product executives and managers from 26 leading pharmaceutical, biotech, and medical device companies had to say about the launch models they used to effectively educate and shape the market for new oncology and other bio-pharma products.
Speaker: Jeff Zimmer
Senior Research Associate Jeff Zimmer leads and manages primary research projects for Best Practices, LLC pharmaceutical clients. A former editor of the Washington Drug Letter, Jeff brings to the team 20 years of journalism experience covering such relevant business issues as the regulatory relationship between the FDA and the pharma industry.
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Best Practices in Pharmaceutical Brand Management: Communication Strategies That Drive New Product Results
For On-Demand Vewing - Contact Nutan Gupta at 919-767-9225
Fee : $195
Successful pharmaceutical brand and marketing leaders today use a host of strategies, tactics, channels and tools to communicate critical brand information to win support from both internal and external audiences before a new product launch.
Through this webinar we want to share benchmarks, qualitative insights and winning communication strategies that will help product teams understand how to deliver the right information to the right stakeholders at the right time for maximum positive impact on the brand.
Discover what 32-industry veterans at 22 leading pharmaceutical, biotech and medical device companies had to say about developing and improving brand communications.
Speaker: Martha Haswell
Martha Haswell leads quantitative and qualitative research projects for Best Practices, LLC clients seeking to improve business operations through benchmarking. With 18 years of research experience, including 8 in the pharmaceutical sector, Martha has successfully managed studies that helped clients build or improve structures and programs within sales, marketing, information services, shared services, and market research organizations. Martha holds a bachelor’s degree in journalism and a master’s degree in information science, both from the University of North Carolina at Chapel Hill.
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Best Practices for Measuring and Communicating Internal Consulting Values
Date & Time: (TBA) Also Available On Demand
For On-Demand Vewing - Contact Nutan Gupta at 919-767-9225
Fee: $250
Six Sigma, Quality, Organizational Development and Internal Consulting groups drive corporate effectiveness by improving business processes and bringing operational efficiencies. However, measuring and communicating the value internal consultants bring to an organization can be a challenge.
How do industry leaders measure and communicate the performance of an internal consulting group? Discover best practices - as shared by 31 internal consulting veterans at 24 companies - for effectively measuring the performance of your internal consulting group and communicating its value to senior leaders.
The event will run for 60 minutes and will offer quantitative and qualitative data, followed by a question and answer session.
Speaker: Martha Haswell
Martha Haswell leads quantitative and qualitative research projects for Best Practices, LLC clients seeking to improve business operations through benchmarking. With 16 years of research experience, including six in the pharmaceutical sector, Martha has successfully managed studies that helped clients build or improve structures and programs within sales, marketing, information services, shared services, and market research organizations. Martha holds a bachelor’s degree in journalism and a master’s degree in information science, both from the University of North Carolina at Chapel.
 Sales Force Effectiveness Through Streamlined Internal Communication
For On-Demand Vewing - Contact Nutan Gupta at 919-767-9225
Fee : $195
Webinar Details
Effective sales force communication helps to bring about a high performing field sales force. However, our research shows that field sales reps spend 4.4 hours per week on unnecessary or redundant communication. This wasted time not only affects sales team performance, but also undermines the overall product and company performance.
Join us for our webinar to discover how leading Pharma companies manage communication volume, effectively coordinate different communication sources, and set strategy to improve internal communication and the performance of their sales reps.
Speaker: Cameron Tew
Cameron Tew, Executive Director Executive Director Marketing, Publishing and Research, Cameron brings extensive experience in research, analysis, management and project leadership to Best Practices. He has led a variety of pharmaceutical and biotech projects, with a particular focus on the areas of thought leadership, market research and global product launch.
The event will run for 45 minutes, will offer quantitative and qualitative data from our newly released report, followed by a question and answer session. |