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May 2011 Research Alert
This month we've added four new studies to the Best Practice Database, all dealing with product launch. Three of the four deal with cardiovascular product launch factors while the fourth one addresses market entry pitfalls for all therapeutic areas.
The three studies focused on cardiovascular product launches present critical metrics and insights around product, physician and payer factors that shape a successful market entry. Meanwhile, the pitfalls study highlights the risk levels for stumbling over product, physician, patient and payer issues that affect a launch. Finally, two new reports were also published last month that deal with professional relations and vendor management. The six new Best Practices, LLC studies listed below under Newly Added Research explore how leading companies have made their operations more effective across these different areas.
Feel free to forward this email to colleagues interested in any of the topics below. If they would also like to receive this monthly alert, they need only sign-up here.
Newly Added Research
Note that study report and document purchases can be credited toward a membership in the Best Practice Database (http://www.bestpracticedatabase.com/), where our latest research as well as hundreds of additional concise research documents and presentations can be accessed on-demand.
Best Practice Database Documents
- Pitfalls to Avoid for a Strong Market Entry: Current and Future Risk Levels for Product, Market, Physician, Patient, Payer, Internal and Regulatory Pitfalls (ID 5121)
- Product Factors that Shape a Successful Cardiovascular Market Entry: Differentiation, Pricing, and Therapy Benefits (ID 5127)
- Physician Factors that Shape a Successful Cardiovascular Market Entry: Initial Trial, Thought Leader Engagement, Early Education and New Technologies (ID 5128)
- Payer Factors that Shape a Successful Cardiovascular Market Entry: Education and Access Insights (ID 5129)
Benchmarking Reports
- Professional & Trade Relations Excellence: Optimizing Group Structure & Operations (PSM-263)
- Market Research Vendor Management Excellence: Evaluating the Use of Exclusive Vendor Partnerships (PSM-265)
Current Surveys
The following is a list of study topics:
- Scientific Publication Strategy: Management of Reputation, Clinical Trial Results and Commercial Relevance
- Global Strategic Marketing for Oncology: Resources, Structure and Activities
- Benchmarking Corporate Quality Staffing and Performance: How Medical Device & Technology Companies Ensure Quality & Safety While Managing Cost Effectiveness
- Benchmarking Regulatory Affairs Staffing & Performance in Medical Device and Technology Companies
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