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10th Annual Customer Experience Conference
Logistics
Using Quality to Improve the Customer Experience
February 25-27, 2008



Agenda:
MONDAY, FEBRUARY 25

6:00-7:00 PMWelcome Reception

7:00-9:00 PMDinner

TUESDAY, FEBRUARY 26

7:00-8:00 AMBreakfast Buffet

8:00-8:30 AMWelcome and Opening Remarks: 5 Issues that Challenge Call Centers Across Industries
Chris Bogan, CEO

Best Practices, LLC

8:30-9:30 AMBuilding Customer Loyalty, Retention And Advocacy
Ron Broughman,
Corporate Manager, Sales
Toyota

9:30-10:30 AMAchieving Results through Business Performance Chain
Gina Chen, Program Manager
Hewlett Packard

10:30-10:45 AMNetworking Break

10:45-11:45 AMUser-centered Design: What Companies Should Do -- But Most Don't
Darryl Turner, VP Client Advocacy
IBM

11:45-1:00 PMLunch and Cell Phone Break

1:00-2:00 PMThe Changing Face of Branding
Randy Susan Wagner, Chief Marketing Officer
Orbitz

ROUNDTABLES
2:00-3:15 PMFacilitated Roundtable Sessions
Roundtable I

Chris Bogan, CEO, Best Practices, LLC

Roundtable II

Anna Buhr, Manager, GBC Research Operations

3:15-3:30 PMNetworking Break

3:30-4:30 PMEnhancing Customer Loyalty at the Call Center
John Getz, SVP & Marketing Manager
Wells Fargo

4:30-5:00 PMKey Takeaways from Roundtable Sessions
Lessons Learned from Day One Presentations

Best Practices, LLC

5:00-6:15 PMAt Your Leisure

6:15-9:30 PMNetworking Reception and Dinner @ Desert Foothills Cookouts
Enjoy great music, a campfire and mouth-watering cuisine at Arizona's finest outdoor cookout!
Coach departs @ 6:30 pm

WEDNESDAY, FEBRUARY 27

8:00-9:00 AMBreakfast Buffet

9:15-10:15 AMPanel: Discussion
Making or Breaking Customer Loyalty During Product Launch
Intuit
CNH Global
Pfizer
Teradata
10:15-10:30 AMBreak

10:30-11:30 AMTransforming the Total Customer Experience to Build Profitable Relationships
Mark Suseck, Executive Director
Johnson & Johnson

11:30-12:00 PMTake-Away Session and 2008 GBC Meetings
Best Practices, LLC

12:00 PMClosing Remarks
Chris Bogan, CEO

Best Practices, LLC

MEETING ADJOURNED


Venue

The Ritz-Carlton Phoenix
2401 East Camelback Road
Phoenix, AZ 85016

(602) 468-0700
http://www.ritzcarlton.com/en/Properties/Phoenix/Default.htm


Please contact Shelley Alfred-Watkins at (919) 767-9254 to make hotel reservations.

GBC Current Meeting Location

Travel Information:

Airport Information:
Sky Harbor International Airport

http://phoenix.gov/skyharborairport/airlines_flights/index.html

General Information:

http://www.ritzcarlton.com/en/Properties/Phoenix/Destination/GeneralInformation/Default.htm



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