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Safeguarding Against Counterfeit Products: Developing the Pharmaceutical Brand Security Function
This survey-based benchmarking exchange was designed to understand how brand security functions
are organized and resourced to effectively safeguard against counterfeit products across
business units and geographies. Pharmaceutical companies can benefit from this 25-slide presentation
on the most commonly utilized brand security functions so that they can establish
efficiently operated safeguard operations against counterfeit products.
Key topics covered in this document:
- Introduction and Key Findings
- Organizational Structure and Oversight of the Function
- Staff and Resource Investment in the Function
- Scope of Services and Activities Conducted by the Function
- Top Lessons Learned
Select findings and examples include:
- The great majority of benchmark partners have organized their brand security functions in a centralized manner verses a form of hybrid model of organization.
- 80% of the benchmark class organizes responsibility for the brand security function in a centralized manner.
- The benchmark average for number of full-time equivalents (FTEs) to support the brand security function is 5.
- Only two of the 10 surveyed companies report significantly larger staff resources allocated to brand security Functions.
- The following monitoring and surveillance activities employed by the brand security function have been identified by the benchmark as key components: Supply chain inspections, product testing, auditing wholesale product transactions,
monitoring internet activity, and auditing product sales.
- The benchmark average for the number of identified key monitoring and surveillance activities employed by brand security functions is three. Only three surveyed brand security functions manage all of the monitoring and surveillance activities.
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