|
|
February 2011 Research Alert
This month we've added four new studies to the Best Practice Database. Two of the studies examine the future role of the Market Research function while the other two deal with product and physician factors affecting new product launches.
The two studies focused on how Market Research groups will evolve look at the roles of structure, staff development, and vendor management. The two launch-related studies examine specific product and physician factors that impact the market entry of new products. These four new database documents deliver best practices and lessons learned for a variety of functional areas, including: brand, market research, marketing, new product planning, and strategy. The four new Best Practices, LLC studies listed below under Newly Added Research explore how leading companies have made their operations more effective across these different areas.
If you are not a member of the Best Practice Database but would still like to receive a monthly Research Alert via email, just sign-up here.
Newly Added Research
Note that study report and document purchases can be credited toward a membership in the Best Practice Database (http://www.bestpracticedatabase.com/), where our latest research as well as hundreds of additional concise research documents and presentations can be accessed on-demand.
Best Practice Database Documents
- The Future of Market Research: Developing Staff and Optimizing Structure (ID 5114)
- Product Factors that Shape a Successful Market Entry: Differentiation, Pricing and Therapy Benefits (ID 5116)
- The Future of Market Research: Managing Vendors and Outsourcing (ID 5115)
- Physician Factors that Shape a Successful Market Entry: Initial Trial, Thought Leader Engagement, Early Education and New Technologies (ID 5117)
Benchmarking Reports
- New Product Launch Spend: What it Takes to Win in the U.S. Market (PSM-262)
|
|