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Field-Based Medical Specialists:
Gaining Access and Forging Relationships with Key Opinion Leaders
Competition for the time and attention of key opinion leaders and thought leaders is intensifying. Consequently, companies increasingly use field-based medical specialists to build and strengthen KOL relationships. This research will help executives discover the optimal size, mix and service frequencies of these elite medical specialist groups.
Key topics include:
--Pre-Launch Service Activities
--Post-Launch Service Activities
--Drivers of Group Size
--Structuring & Aligning Field Based Liaisons
--Optimal Call Frequencies |
Industries Profiled:
Health Care; Pharmaceutical; Biotech; Manufacturing; High Tech; Diagnostic
Companies Profiled:
Abbott; AstraZeneca; Axcan Pharma; Boehringer-Ingelheim; Lilly; Genentech; Innovex Global; Janssen Cilag Pharmaceutical; Organon; Focus Technologies; Sanofi-Aventis; Bertek; Novartis; Schering-Plough |
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