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March 2010 Research Alert

New Research added to the Best Practice Database this month explores effective market education practices, use of social media, development of engineering talent and portfolio expansion. The new studies deliver key benchmarks around:

  • Market education timing and tactics for physicians and payers
  • Using social media to boost your business
  • Developing critical engineering talent
  • Expanding a portfolio without affecting legacy products

The market education studies present segments for both diabetes participants and the total benchmark class. The seven new Best Practices, LLC studies listed below under Newly Added Research explore how leading companies have made their operations more effective across these different areas. Opportunities to participate in current research are also listed below.

Feel free to forward this email to colleagues interested in any of the topics below. If they would also like to receive this monthly alert, they need only sign-up here.

Newly Added Research

Note that study report and document purchases can be credited toward a membership in the Best Practice Database (http://www.bestpracticedatabase.com/), where our latest research as well as hundreds of additional concise research documents and presentations can be accessed on-demand.

Best Practice Database Documents

  • Best Practices for Developing Critical Engineering Talent (ID 5069)
  • Supporting Successful Diabetes Product Launches: Tactics for Educating Physicians (ID 5072)
  • Expanding a Product Portfolio without Cannibalizing an Established Brand (ID 5075)
  • Supporting Successful Diabetes Product Launches: Tactics for Educating Payers (ID 5073)
  • Best Practices for Using Social Media to Drive Business Outcomes (ID 5050)

Benchmarking Reports
  • Educating KOLs, Physicians, Patients and Payers to Support Successful Product Launches (PSM-248)
  • Best Practices for Developing Critical Engineering Talent (PHR-212)

Current Surveys

The following is a list of study topics with respective participation closing dates.
  • Call Center Excellence: Customer & Performance Management (April 2)

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