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June 2008 Research Alert
New Research this month delivers insights into the tactics and strategies that lead to successful product development, launch and management. The three new Best Practices, LLC studies listed below under Newly Added Research explore how leading companies in the pharmaceutical sector are working to make their operations more effective in these critical areas. Opportunities to participate in current research are also listed below.
Feel free to forward this email to colleagues interested in any of the topics below. If they would also like to receive this monthly alert, they need only sign-up here.
Newly Added Research
Note that study report and document purchases can be credited toward a membership in the Best Practice Database (http://www.bestpracticedatabase.com/), where our latest research as well as hundreds of additional concise research documents and presentations can be accessed on-demand.
Best Practice Database Documents
- Requip Case Study: Life Cycle Management - Reinvigorating a Mature Brand (ID 5000)
- Best Practices in New Product Commercialization (ID 5001)
- Cymbalta Case Study: Successfully Entering a Crowded Market with a New Mechanism of Action (ID 5002)
Popular Database Documents
These three Best Practice Database documents have been the most popular studies among customers during the past two months. Click here to view abstracts for any of these studies.
- Sales Management Leadership Development Programs: Structuring for Success (4938)
- Pharmaceutical Competitive Intelligence Excellence: Optimizing Data Collection within Approved Guidelines (4999)
- Designing Effective Pharmaceutical Brand Teams: Structure, Governance, Performance and Operations (4976)
Current Surveys
The following is a list of study topics with respective participation closing dates.
- Bio-Pharma Product Launch Assessment Excellence: Identifying Performance Measures to Drive Commercial Success (June 17)
- Benchmarking the Marketing Staff Levels that are Required to Drive Product Growth (June 20)
- Optimizing Pre-Launch CMC Operations to Build Drug Development Excellence: Activities, Resources and Performance Measures (June 27)
- Optimizing Sales Training Resources for Maximum Productivity in First-Year Reps (July 22)
- Update: Roles, Resourcing and Management of Field-Based Medical Specialists (September 25)
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