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Report Summary: Internal Communication Success: Best Practices within the Pharmaceutical Industry to Ensure Organizational Effectiveness


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Pages: 15

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ID: PSM-277A

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In order to ensure organizational efficiency it becomes essential for pharmaceutical and medical device companies to inform and educate the employees about organizations objectives with the help of effective internal communication. However, due to continuous technological advances, the communication process has evolved to the stage where it becomes complex for pharmaceutical companies to identify the most the preferred and effective channels for internal communications.

Best Practices, LLC conducted this research study to explore the most effective and preferred communication strategies for reaching internal executives. The study also seeks to help pharmaceutical and medical companies assess their current internal communication strategies with that of benchmark class companies.
Industries Profiled:
Health Care; Pharmaceutical; Diagnostic; Biotech; Chemical; Manufacturing; Consulting; Financial Services; Medical Device; Science; Clinical Research; Education; Professional Services

Companies Profiled:
Abbott; Sanofi Pasteur; Genentech/Roche; Zogenix; Kadmon Pharmaceuticals; Xanodyne Pharmaceuticals; Kimble Chase LLC; Bayer Corporation; MedPanel; Biotest Pharmaceuticals; Celgene Pte Ltd; Johnson & Johnson; Pfizer; Inspire Pharmaceuticals; Deloitte; Quintiles; Ethicon; Roche; Sandoz; HCA; Sanofi-Aventis; Stryker; Sunovion; Lundbeck; Talecris; Genzyme; Thermo Fisher; Medtronic; Vertex Pharmaceuticals; Genentech; Vimta Labs; GlaxoSmithKline; Novartis; Olympus Corporation; Astellas; AstraZeneca; Alcon; Baxter Healthcare; Becton Dickinson; BioCentric; Cephalon; Inc.; Elan Corporation; EMD Serono; Exelixis

Study Snapshot

This report examines the best internal communications strategies of leading organizations. Specifically, this benchmarking study seeks to:
  • Identify types of internal communication used by executives
  • Identify preferred medium for internal communication
  • Measure internal communication effectiveness

The report is based on the insights of 93 organizations and includes a pharmaceutical segment made up of 37 companies.

Sample Key Findings

PowerPoint Dominates Communication within the Company: PowerPoint dominates as the mode of communication, but respondents are much more likely to use memos and reports for subordinates than they are for superiors.
  • Effectively Tackle Internal Communication Using Type: Organizing emails by type (action required vs. informative) is the most effective method. However, pharmaceutical respondents then consider (1) the sender and (2) the content while non-Pharmaceutical respondents utilize technology to consider importance.
Table of Contents

Project Overview
  • Key Insights
  • About Benchmark Class
  • Type of Internal Communication
  • Internal Communication Medium & Preferences
  • Internal Communication Effectiveness
  • Appendix
  • Additional Quotes
  • About Best Practices

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