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In order to ensure organizational efficiency it becomes essential for pharmaceutical and medical device companies to inform and educate the employees about organizations objectives with the help of effective internal communication. However, due to continuous technological advances, the communication process has evolved to the stage where it becomes complex for pharmaceutical companies to identify the most the preferred and effective channels for internal communications.
Best Practices, LLC conducted this research study to explore the most effective and preferred communication strategies for reaching internal executives. The study also seeks to help pharmaceutical and medical companies assess their current internal communication strategies with that of benchmark class companies.
Industries Profiled:Health Care; Pharmaceutical; Diagnostic; Biotech; Chemical; Manufacturing; Consulting; Financial Services; Medical Device; Science; Clinical Research; Education; Professional Services
Companies Profiled:Abbott; Sanofi Pasteur; Genentech/Roche; Zogenix; Kadmon Pharmaceuticals; Xanodyne Pharmaceuticals; Kimble Chase LLC; Bayer Corporation; MedPanel; Biotest Pharmaceuticals; Celgene Pte Ltd; Johnson & Johnson; Pfizer; Inspire Pharmaceuticals; Deloitte; Quintiles; Ethicon; Roche; Sandoz; HCA; Sanofi-Aventis; Stryker; Sunovion; Lundbeck; Talecris; Genzyme; Thermo Fisher; Medtronic; Vertex Pharmaceuticals; Genentech; Vimta Labs; GlaxoSmithKline; Novartis; Olympus Corporation; Astellas; AstraZeneca; Alcon; Baxter Healthcare; Becton Dickinson; BioCentric; Cephalon; Inc.; Elan Corporation; EMD Serono; Exelixis
This report examines the best internal communications strategies of leading organizations. Specifically, this benchmarking study seeks to:
Sample Key Findings
PowerPoint Dominates Communication within the Company: PowerPoint dominates as the mode of communication, but respondents are much more likely to use memos and reports for subordinates than they are for superiors.
Table of Contents
Communications Excellence: Optimizing Group Structure & Operations
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The High Performing Pharmaceutical District Sales Manager: Current Trends & Future Directions
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Managed Care Pull-Through Excellence: From Formulary Access to Increased Market Share
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Trends and Future Directions for the High Performing District Sales Manager: A Comparative View from 2007 and 2009
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Pharmaceutical Sales Training Excellence: Tools, Processes & Resources
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Rewarding & Recognizing Top-Sales People
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U.S. Pharmaceutical Budget and Staffing Excellence: Benchmarking the Resources Required to Drive Productivity and Growth
Deploying the iPad or Android-Based Tablet to Sales and Managed Markets Teams: Benchmarking Training and Effectiveness (Updated 2014)
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Roles, Resourcing and Management of Medical Science Liaisons
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Professional & Trade Relations Excellence: Optimizing Group Structure & Operations
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Health Outcomes Liaison Excellence: How the HOL Function Drives Value Across the Healthcare Industry
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Developing Managed Care Pull-Through Excellence
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Creating and Maintaining a Strategic KOL Management and Engagement System
Optimizing the Managed Markets Function: Roles, Structures, Resources and Activities
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External Communications Excellence: Optimizing Group Structure & Operations
Pharma Sales Force Effectiveness: Increasing Productivity Through Streamlined Internal Communication
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Best Practices in Advancing Customer Marketing: Innovations in Engaging and Communicating with Health Care Providers, Patients, Payers and KOLs
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Sales Force Effectiveness: Uncovering How Pharmaceutical Companies Serve the U.S. Hospital Marketplace
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